What better way can a Business Generate Leads, Build its Brand Image & Gain Customer Loyalty than through MARKETING NEWSLETTERS!!
In this article, You will get to know what is marketing newsletter. Also, you will read the successful & helpful tips that a marketing newsletter should have.
Buckle up & here we Go!
What is Marketing Newsletter?
Marketing Newsletter is a practice by which companies send informational & product-focused content via an emailed letter to a subscriber list that comprises potential & existing customers.
Online businesses utilize newsletters to keep their brand top-of-mind for consumers, establishing authority in the space & notifying readers of products that may interest them.
What makes Marketing Newsletter Great for Businesses?
Newsletters are a great way to engage with your audience & to keep them informed about your business regularly – personal, targeted & consistent.
Good marketing newsletters can guarantee constant website traffic, signups to webinars, other event registrations & product sales. However, newsletters are only effective if they are well-designed & perfectly executed – which is easier said than done.
Some marketers think creating engaging newsletters is an easy way to kill many birds with one stone, but we’ve all seen examples of ones that try to do too much. When product updates are sandwiched between blog posts & random promotional offers, your newsletter loses focus.
Audiences need to get what your newsletter is about as soon as they read the subject line. Once they open it, they also need to understand quickly what they should focus on & which call to action to take. Otherwise, you won’t see sound open & engagement rates.
If this is the case for your newsletter, you may want to step back & take a look at why it isn’t engaging to your readers.
What are the Important Elements of a Marketing Newsletter?
Now, let’s discuss the influential elements that your marketing newsletter must consist of & also how you will improvise yourself in writing those Newsletters. So get ready with your notes.
1. Attractive Subject line ✍️
A Sharp & Short Subject line is what readers like & will make them start to focus along with reading your Newsletter. The subject line should be captivating & accurately reflect the contents of the email.
Tips for making an Attractive Subject Line
- Keep it short & sweet: Subject lines should be no more than 50 characters.
- Engage with Action words: Use words like “Exclusive“, “Limited time“, “New” & “Trending” to create a sense of urgency.
- Personalize your content: Use the recipient’s name or other personal information to make the subject line more relevant. For personalizing, you can use tools like Bulk Find Emails, Scraping Social Media, or Extensions like Domain Email Search.
- Being clear & specific: Subject line should be clear about what the newsletter is about & how fruitful it is for the recipient.
Like talking about the benefits – Who gets benefitted? Any crisp data for whom to serve? Purpose of this Newsletter.
- Test Different subject lines: What might work for other audiences may not work for yours. It is also possible that your subscribers will get similar newsletters from others. So, Try out different subject lines & see which ones get the most opens.
- Avoid spammy language: Gaining trust & making a brand image is one of the tasks of a marketing newsletter. That’s why, Avoid using words or phrases that may trigger spam filters, such as “Free” or “100% satisfied”.
- Use Emojis: Emojis add life to your Subject line & help to grab the reader’s attention.
- Create Urgency: Many times, subscribers see the notification of your newsletter but ignore it thinking to read it afterward. Then that mail drowns down in the inbox & people forget to read it. Create a sense of urgency with words like “Know Before Everyone”, “Don’t Miss out” & “Expiring Soon”.
- Try using Questions: Nothing works better ice breaker than an intriguing question that addresses your audience’s concern. Try asking a question in your subject line that the recipient will want to know the answer to.
2. Relevant Scheduled Content ⏳
No subscriber likes irregular, mistimed & long-gap newsletters. To have a loyal customer base & trusting brand image the information should be tailored to the target audience & be sent at regular intervals.
Tips for Schedule your Marketing Newsletters
- Know the Frequency: Decide how often you want to send the newsletters. This can be weekly, bi-weekly, or monthly. Make sure you are committed to this pattern.
- Timing is the Key: Experiment with different send times to see which ones have the highest open rates for your audience. You can use your email marketing platform’s analytics to track click-open rates like Mailtrack.
- Create a Content Calendar: Plan out the Focus topic & content for each newsletter in advance. This will help ensure that you are consistently sending relevant & valuable information to your audience.
- Use an Email Outreach Tool: There are many email tools available, such as Mailchimp, Campaign Monitor, or any other similar tools. This will allow you to schedule newsletters in advance.
- Get Solid on your Execution: Once you have determined the frequency, send time & content, use your email outreach tools to schedule the newsletter. You can also set up automated welcome & confirmation emails to be sent to new subscribers.
- Analyze & Improve: Remember there are better practices for the best plans. Monitor the open rates & click-through rates of your newsletter to see if there are any improvements you need to make.
3. Create a Simple Layout 📃
A clean & uncluttered layout will help prevent confusion & subscription. Most of the newsletters basically overdo their design for creating a Brand Image & in the end people opt out of them.
Tips for Creating a Simple Layout
- Design Template representing your brand: Select a template that suits your brand style & message.
You can use pre-existing templates from platforms like Mailchimp, Constant Contact & Aweber. Apart from that you can use design tools such as Canva & Adobe Spark offer a variety of newsletter templates.
Sites like Draftss provide such services at very minimal cost & quality design.
- Define your content: Decide what type of content you want to include in your newsletter, such as text, images, videos, links & call-to-action buttons.
- Determine the structure: Organize your content into sections, such as a header, main content area & footer. Remember to keep proper spacing & padding along the borders & whitespace for effective reading.
- Showcase your Brand: Include logo, color scheme & font style to create a cohesive brand image. Apart from that try using images & GIFs to remove the single tone of representation.
- Review from your Subscriber: Make sure you engage with your audience well & based on the feedback try improving your newsletter such as tweaking the layout, adding or removing elements, or changing the font size.
4. Actionable Call-to-Action (CTA) 🔥
The main aim of the marketing newsletter is to enhance the audience’s interest in generating traffic for the website. For this to happen a good CTA is a must.
Tips for a Great CTA
- Keep it Short & Simple: Use action-oriented language that is clear & concise, such as “Sign up now”, “Learn more”, or “Join us”.
- Make it Prominent: Place the CTA in a major location, such as the header or footer of your newsletter. Also, make it stand out with contrasting colors or bold text.
- Offer Value: Provide a reason for subscribers to click your CTA by offering a discount, special offer, or valuable information.
- Make it accessible: Ensure that your CTA is accessible for all users, by using alt text for images & making sure the CTA is clickable on all devices.
- Don’t Go Beyond 3 CTA: Offer only one or two clear options in your CTA to avoid overwhelming subscribers & increase the chances of them taking action.
5. Compatible Mobile Responsiveness📱
A growing number of individuals are utilizing mobile devices to browse emails & make online purchases. To achieve optimal outcomes, businesses must ensure that their newsletters are optimized for tablets & smartphones.
6. Clear Unsubscribe Option🙅
Businesses want to keep their leads happy, even if it means letting go of their newsletter subscription. And hey, if you want people to sign up, make sure those opt-in forms are easy to spot!
I hope you got a detailed understanding of how to take your business ahead using a marketing newsletter. It is about attracting the attention of your audience at the same time giving them some useful information related to your niche.
Apart from that don’t impose yourself on them & provide some breathing space by giving them the option to unsubscribe.
Also, Check out Prospectss for Brilliant & User-Friendly Growth Marketing tools for lead generation & outreach.
If you have any queries reach out through the comment section below. Find more such intriguing & simple Growth Hacking & Marketing blogs.