Have you noticed how many emails you skip when skimming through your inbox? I can’t tell you how many emails I’ve not even read due xyz reasons. Well, this may happen to your email, too, if you don’t know what makes a good sales email.
But don’t worry. I’m here to tell you a few ways by which you will be able to write the perfect sales email. Try to use these methods in your sales emails.
What Makes a Good Sales Email?
Below are some of the most important points you need to know when writing a good sales email. Let’s take a look!
Write a Clickable Subject Line
You should give deep thought to which subject line to use in your email. Since it’s the first thing your leads are going to see, it’s extremely important that it’s super attractive to get clicks. Avoid writing generic subject lines. They are dull & boring & make you look like an ancient salesman. Yes, generic email subject lines have way past their days.
Keep your subject line short & suspenseful to make people interested in what’s in your email.
Some clickable opening lines can be:
- I see that we both…
- Something big is coming…
- Did you notice that…
Give a Personal Touch to your Email
You can use email-sending tools such as Mailjet, Sendinblue, etc., to send personalized emails automatically. So you don’t have to worry about wasting any time.
When you address people by their names, they are more likely to respond back & I think you should ALWAYS do that when sending sales emails.
It’s Okay to be Informal
A good sales email is all about getting sales done. I think the best way to write sales emails is by making them informal. People don’t like to feel like they are nobody by getting just a generic email everyone else gets. Although writing informal emails won’t suit all businesses, but I think in today’s time, it’s the best strategy to follow for most businesses.
After all, the ones who are opening your emails are humans, right? So why not make it sound like a normal conversation? We’re just trying to convey that we are just human beings as they are & have something valuable to offer.
Keep it Short & Crisp
Ah, I can’t tell you how many times I’ve opened an email & just bounced off it because it’s too lengthy. Most businesses make the same mistake of overdoing things & end up writing everything in their email.
Your sales email is probably the first piece of information your target leads will receive about your business. So, you should keep your message clear, short & concise. After a warm opening, come straight to the point. Don’t waterboard them with too much information.
Remember that your sales email is there to inform your audience, not educate them!
Offer them Value
One of the best ways to write a good sales email is by giving something valuable to your leads for free. A good valuable piece of content that talks about your brand or a free downloadable e-book are what I’d suggest you should go for. You could also talk about how you’ve helped businesses generate revenue in the past. This will help them to put trust in your message.
A standard example of a good value proposition is something along these lines,’ We’ve helped insurance agencies to increase their ROI by 300% in the last 3 months.’
End with a CTA
Your sales email should always end with a relevant call-to-action. After all, your CTA will be the one driving action from your leads.
When you provide information to your leads, you would obviously want them to head somewhere rather than just reading your email & moving on to their other tasks. This is why it’s important to always include a CTA generally at the end of your email’s body copy.
Also, I’d suggest you have only one CTA instead of 2 or more. Don’t confuse users with too many options to choose from.
Ending Thoughts
For people to buy from you, they need to trust your business. This is why sending cold sales emails is extremely important for businesses to prosper.
Hopefully, I’ve given you some basic things about a good sales email. Try to incorporate these ideas/methods in your sales emails. I’m sure they’ll help you get more clicks.
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