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What is Marketing Qualified Lead (MQL)?

Do you have problems understanding Marketing Qualified Lead (MQL)?
Don’t worry you have landed a blog that will explain it in a simple manner & in less time.
So let’s jump into it.

What is Marketing Qualified Lead (MQL)?

MQL are leads that have interacted with the marketing team & have shown interest. However, they are not yet ready for sales and need to be nurtured further.
There is a line drawn by the company especially when the marketing & sales department decides which leads to being considered Marketing Qualified.
Such qualified leads are handled by the marketing team.
There are certain criteria to determine whether the lead has become Marketing Qualified Lead.
Let’s have a look at them.marketing qualified lead

What makes a Marketing Qualified Lead?

These criteria depend on the brands & determined mostly by the combined decision of the marketing & sales team. Here are those

  • Demarking pages on the website based on funnels
    If a lead visits links related to the bottom of the funnel then the is most likely to be an MQL. But if the lead visits links related to the top of the funnel then the lead may not be a qualified lead.
  • Number of times visiting the website & checking out the products 
    This number can be based on the time taken for converting leads to sales, Average daily visit on the website &  Number of products sold.
  • Giving any Details of contact
    Such details help in contacting like cold emails.
  • Downloading any information or brochure 
    This shows that the lead has some interest related to the product or the company.
  • Some Negative leads
    There can be also criteria to declare a person negative lead like when a person enters the website but checks out the Careers page. So such entries cannot be leads.

Based on these criteria a lead is termed a marketing qualified lead.
Hope you find this helpful.
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