People who deal with B2B businesses receive tons of emails every day. Only some get people’s attention, fewer get opened & a lot less drive action. So how will you stand out from the crowd & overcome these hurdles?
Sounds tricky, right? Well, it’s not! That is, if you know what to include in your sales email. Don’t worry; I’ve got your back.
In this article, I’ll explain what is a good sales email & how you can write one. So, keep these points in mind when you write your next sales pitch.
What is a Good Sales Email?
The following are the things that make a perfect sales email that drives action.
- Write a perfect subject line
- Make it personal
- Avoid formal language
- Keep it concise
- Offer value
- Engage your lead
Let’s take a look at each one of them.
Write a Perfect Subject Line
The subject line is the first thing you should consider while writing a sales email. Remember that your goal must be to grab the user’s attention, not sound like a washed-up salesman.
You can conduct A/B testing to determine which of your openers works best. To do that, divide your prospects from the same leads list into 2 subgroups. Then, send emails to these groups with the same content but with different subject lines. Doing so will let you know which subject line got the most openings. I’d suggest you email to at least a decent pool of 80-120 prospects to have an impactful A/B test.
Some cool opening lines:
- I see that we both…
- Something big is coming…
- Did you notice that…
Make it personal
I highly suggest you make your emails personal. People don’t want to feel like Joe Shmoe-someone among many who receive that email.
There are tons of cross-platform integration & emailing tools that can do the job for you. You don’t have to manually type in every prospect’s name. So don’t be lazy & address your prospectss by their first/last names. Make it personal so that people won’t skip your email.
Many businesses fall into the trap of writing emails that are too formal. I think that’s outdated. After all, the ones who are opening your emails are humans, right? So why not make it sound like a normal conversation?
Your email should convey that you are just human beings as they are & have something valuable to offer. Now, this method might not suit every business, but for most of you out there, try being informal in your emails & see the results for your own.
Eliminate the buzzwords from your emails & just be NORMAL!
Keep it Concise
Keep your email short. A good sales email is one that is crisp, clear & stays on point. You should aim to get a response from your leads instead of educating them. I would suggest you keep your sales email up to 4-5 sentences & not more.
Think about it, do you even read a long email or just skip it?🤔
Offer value to your prospect in your sales email. Understand what your users would want. Avoid using generic value propositions when making connections, as people hate them. A typical example of a bad value proposition is something along these lines,’ We’ve helped insurance agencies to increase their ROI by 300% in the last 3 months.’
You can include an e-book, a special report or even a relevant blog in your sales email to offer value to your prospects. Doing so can increase the chances of getting a response.
Engage your Leads
I highly suggest you close your email with a question instead of a statement.
A few examples might be as follows:
- Do you have a few minutes to catch up tomorrow?
- Do you have time to talk? It won’t take long.
- What do you think about the proposal?
This pushes people to take action instead of just reading it. Ask a very simple question that won’t take effort for people to respond. Don’t make them overthink & you probably will get a response.
- Write a good subject line that attracts prospects.
- Personalize your emails. Use integration & email sending tools to simplify the task.
- Have a casual tone to your email instead of too formal.
- Avoid exceeding over 5 sentences. Keep your sales emails short.
- Offer value to your prospects instead of being salesy.
- Engage your leads by asking them a simple question in your closing line.