I can’t describe how awful some of the cold emails in my inbox look. Clearly, the people who sent me those emails must’ve been drunk…or at least I tell myself that before skipping such emails. So, to avoid making the same mistakes those people made, I’ve got you a few things to keep in mind when writing a cold sales email.
But first, let’s understand a bit about what is a cold sales email-incase you don’t know.
What is a Cold Sales Email?
When you send an email to a prospect with no prior contact to have sales or to start a business relationship is called a cold sales email. So if you want to connect with companies or businesses that you want to work with, sending a cold sales email is the first step to making your presence known. Of course, your prospects have to read your emails in order to drive sales or build relationships. Your sales email needs to be crafted so that people find it exciting to open, read & act upon the CTA.
I’ve mentioned a few things you need to consider when writing a cold sales email. Take a look!
How to Write a Good Cold Sales Email?
So, what makes a good cold sales email? Find out below.
- Write an Attractive Subject Line
- Personalize your Email
- Keep your Email Short
- End with a CTA
Let’s explore each one of these aspects further in the article.
Write an Attractive Subject Line
First impressions are important. People are more likely to open emails that have an attractive subject line. So I suggest you do that. Don’t write basic subject lines that are just boring-I certainly won’t open it & most people won’t either.
A great way to write an attractive subject line is to keep it small & crisp. Now, there are different types of subject lines that you can use, such as:
- Open-ended questions
- Teaser
- Include deadline
- Clear command
Keep in mind what your goal(CTA) is when writing subject lines. Being unique, trendy & flashy is what I’d go for.
Make it Personal
Gone are the days when you could get away with writing a generic email & send it to every one of your prospects. Now, people want to feel wanted. And the best way to do that is by personalizing your emails.
You can use email-sending tools such as Mailchimp, Mailjet, Sendinblue, etc. to automatically send personalized emails. So you don’t have to worry about wasting any time.
When you address people by their names, they are more likely to respond back & I think you should ALWAYS do that when sending sales emails.
Have a Short Elevator Pitch
Remember, your goal is to make your presence known & connect with a prospect when sending cold sales emails. Do not think about educating people with long emails. No one reads emails with a long body copy, especially from someone they know nothing about.
People are more likely to connect with other people & not companies. Thus, in most cases, you should avoid being formal. Just be casual about your message. Try to write emails as if you are having a normal conversation. Also, avoid exceeding 5 sentences. Be clear & concise!
End with a CTA
Always have a clear CTA in your email. I suggest you only have one CTA instead of 2 or more. It diverts from your core goal if you have more CTAs & people end up being confused or annoyed. Often people end up not taking any action to such emails. Hence, have one clear CTA that users find no difficulty taking action upon.
Driving sales takes time. Typically, people will not buy directly from you without knowing you or your company first. That’s why you need to build trust. And sending good cold emails is one way to achieve that. Starting a conversation & then engaging your prospect is the way to go.
For more such easy-to-understand marketing terms & techniques, check out our Growth Marketing Blog page. You’ll find some really cool marketing tips & tricks for upscaling your business.
