Want your ad to beat thousands of other ads online? Do you want to see your marketing efforts not get dwarfed by giant corps? Then you’ve come to the right place.
In this article, I’ll give you a few jaw-dropping marketing ideas that actually work. Most of the mentioned marketing ideas/tactics have been successful in promoting many businesses.
Without wasting much time, let’s dive right into it.
Marketing Ideas that Work!
Find the best marketing ideas that work for your business. For that, you need to identify your business niche, your audience & research your competitors. That way, you’ll have an overall idea about how to market your business. Pick & choose which strategy you’ll focus more on & which you’ll work on gradually.
Let’s begin to understand these marketing ideas one by one.
Create Blogposts on the Hottest Topics
When marketing your business, one of the most effective marketing ideas is to create tons of content. If you’re starting out, I’d suggest you create tons of blog posts. Making blogs is super cheap & helps your business get explored by users on the internet.
Create blogs on your product tutorials, relevant topics n your niche & also on the most trending topics. When you write blogs on topics that are relevant today, you get attention to your blogs fairly quickly. People naturally gravitate to industry trends & if you do your research, you can come up with quality content upon it.
I’d also suggest that you optimize your blog for SEO purposes. Perform keyword research with tools such as Ubersuggest or Semrush. Also, interlinking your website/landing page or other relevant content that you’ve published is a great way to drive traffic to your website.
Again, remember to do thorough research on the hottest topics that are going on & create blogs on such topics to maximize your visibility.
Host Competitions on Social Media
Games are highly entertaining & people get hooked on them. You can create quizzes, contests, riddles & other such competitions on your social media. You can also create these competitions on your website & use your social media handles to promote them.
If you ask me, hosting a giveaway is one of the quickest & cheapest to get a hell lot of people on to your social media channel or website. When you host a giveaway, you ask them to do the following things:
- Submit contact details
- Like your post
- Share your post (either on their profile or in their story)
- Tag a few friends (Go for 3, it’s not asking too much)
Or if you have a few more bucks to spare, you can host a mega contest by giving out a trip to exotic locations like Hawaii, Bali & other such places. Remember, once you have your winner, you can use that to promote your next giveaways by asking them to share their experience as testimonials.
Attend Community Events
Social media is a great way to market your business to a larger audience.
I’d highly suggest you attend online community events related to your niche. These events can be a great place for you to learn market insights, growth hacking strategies, tools & other important aspects to make your business prosper. Host or join podcasts & groups on social media platforms to learn from the best people in your field. It helps you to build connections & promote your product/service to a wider audience.
Using hashtags on your social media posts- on Twitter, Facebook, Instagram, TikTok, LinkedIn, etc. is one of the best marketing ideas that are totally free. You can even use a few tools that can generate hashtags if you don’t know which ones to use.
Hashtags are basically the keywords that go with your business, topic, or niche. Remember to use them in almost each of your social media posts for maximum visibility.
Produce Video Content
Videos are certainly the most consumed media these days. If you fail to use them for marketing your business, you are missing out on a lot of opportunities.
You can create your Youtube channel to promote your business. Create videos on how your product/service function. They’ll certainly help your users & will mean a great deal to them. Also, create industry-specific videos, tutorials, trending topics, etc., to generate a buzz. This is how you’ll gain eyes toward your channel & ultimately, your website.
Of course, you must link your website/landing page & other relevant content pieces in your video description or pin a comment.
You can also go a little off-road by making videos about your company culture. It’ll help users to trust you more as they’ll see that there are dealing with humans & not just a brand name.
Launch on Product Hunt
When your business website is live & you’ve started to get the first few customers. You’d want more people to know, right? One of the best ways to do that is by launching your business on online portals such as ProductHunt.
Since tons of professionals are already on ProductHunt, it’s a great platform for any B2B business to thrive & gain some initial boost that your website desperately needs.
Also, platforms like ProductHunt help you connect with many industry professionals so that you can learn various market insights. So, you should definitely consider launching your product/service on ProductHunt.
Vocalize your business!
Try Growth Hacking
Lastly, I’d like to discuss using growth marketing(hacking) tools in your growth hack techniques. Growth hacking tools will help you in your lead generation, lead nurture & even outreach process. With these tools, you can simplify your tasks by automating the process.
Growth hacking techniques are super popular for yielding significant results in the shortest amount of time.
Figure out which marketing ideas work best for your business from what I’ve mentioned in this article. I’ve tried my best to keep it as simple & straightforward as possible. Do let me know in the comments if any of these marketing ideas worked for you.
Also, you can head over to our growth marketing blog page for more such articles. We’ve covered a wide range of topics for you!