Over the years, businesses have evolved to use various marketing techniques to promote their business. Gone are the days when marketing was limited to the big players. Now, even small businesses have quite a fair chance to get an audience & surge their growth.
In this article, I’ll talk about 8 effective marketing techniques that you must try to skyrocket your business growth. But first, let’s understand what marketing techniques are in brief.
What are Marketing Techniques?
In simple words, marketing techniques are different ways by which businesses can increase their visibility, reputation, audience & revenue.
These marketing techniques include methods such as brand building, lead generation, lead nurturing, lead outreach & many more. These marketing techniques help businesses earn huge profits & scale to new heights. Let’s discuss how exactly you can use these concepts of marketing techniques to boost your ROI.
8 Effective Marketing Techniques to Try
Marketing techniques evolve every day. Let’s find out 8 such badass marketing techniques that are relevant today & won’t die out anytime soon.
1. Tap your Audience with Content
Let’s start by talking about content. No one should ignore the importance of content for promoting a business. I highly suggest you have a robust content strategy in place that is suitable for your business goals.
You can create various types of content, such as blog posts, guides, emailers, videos, infographics, etc. Set up a content team & formulate a solid content marketing strategy. I strongly recommend you start by creating blogs about your products/services & general industry-related topics. Writing SEO-friendly content is crucial to gain initial traction & web traffic. Use keyword research tools such as Ubersuggest, Ahrefs, etc.
I also strongly suggest you put your content pieces on social media platforms. You can research how your competitors & other top industry professionals post their content & follow along. Just make sure that your content has a uniqueness to it & must stand out.
2. Host Webinars & Online Workshops
Hosting webinars & online workshops are super effective if you want to reach out to a wider audience. There are no geographic limitations to these marketing techniques & you get to talk face-to-face to your customers.
By doing this, you also build market authority & position yourself as an expert in the niche. This builds trust amongst leads & thus, you’ll drive more sales.
Hosting webinars & online workshops will not only promote your business amongst your leads & nurture them. This will ensure a smooth sales funnel experience for your target leads.
3. Cross-Promotion
Cross-promotion is when marketers publicize something(product, service, etc.) by means of another product or service. This allows you to partner with other similar businesses that can promote your products/services in exchange for marketing their services.
Cross-promotion is one of the most effective marketing techniques to use because it allows you to promote your brand along with your partner. For example, Coke gets promoted via Mcdonald’s ads or via their social media & vice versa due to partnering with each other.
So, you can similarly find a relevant business in your niche to partner with. Just make sure you understand the difference between whom to partner with & who your competition is.
4. Personalized Messaging
In this era of rapid promotion. Business owners or SLRs do not have much time to read every email or message they receive. Of course, unless it stands out. That’s why you must always personalize your messages, even if they are cold sales pitches.
Personalizing messages gives people a sense of importance & leaves them with a long-lasting positive impression. You can use various email services to do that, such as Mailjet, Sendinblue, etc.
You can also outreach to your target audience via social media platforms using the Instagram Auto Message Sender & Facebook Auto Message Sender. These are 2 of the best social media outreach tools that I highly recommend you to use.
When you can automate & personalize your messages to your leads, why not use it?
5. Find Guest Blogging Opportunities
Writing guest posts for different websites is one of the best marketing techniques you can leverage. This will help you add those much-needed backlinks to your website or landing page. Thus, increasing your web traffic.
I highly suggest you use the Guest Post Finder tool to hunt for top opportunities to guest post for your topic or niche. For example, if you have a website based on niche Graphic Designing Services simply enter ‘Graphic Design’ & get a list of websites accepting guest posts.
6. Stay Fresh
When readers stumble upon your blog post, you obviously would want them to stay for as long as possible, right? Well, having updated content that is relevant to the topic is extremely important to keep readers engaged. Thus, reducing your bounce rate & more likely to take action upon your CTA.
When a blog post starts to age, often, its traffic is reduced. To avoid it completely dying off, you must update your older blogs.
Also, when you update your blog posts with fresh internal & external links, content & imagery, google finds your content valuable. Of course, you have to create valuable content pieces & not muck up horseshit.🤭
7. Bag N Hashtag
Hashtags, when used strategically, can push your content to a larger audience, raise your brand awareness, boost your SEO & help you to target your audience better.
Research & use hashtags on hot industry-related topics to your advantage. Hashtags are available on every social media platform, so use them to gain maximum visibility.
Running a hashtag campaign can also help you to stay relevant & be trendy in the market. I’ve seen it work for many companies & I’m sure you’ve seen them working too.
You can use various hashtag scraper & hashtag generator tools to find the top & most recently used hashtags. This will help you to get an idea of which hashtags to use.
8. Search Engine Optimization(SEO)
Search Engine Optimization (SEO) is the process of enhancing the quality & quantity of website traffic in search engines. SEO targets organic or natural traffic rather than direct traffic or paid traffic. Unpaid traffic may develop from different kinds of searches, including image search, video search, news search & industry-specific vertical search engines.
Since one of the primary goals of SEO is to increase website traffic. When your web traffic is high, your ranking will improve & you’ll end up higher on search engines. Also, you’ll acquire more leads who’ll convert to your customers.
I cannot emphasize how important SEO is for your online presence. 100% of the time, you should optimize your website, blogs & every single online presence for search engines.
These are my picks for the top 8 most effective marketing techniques you should be trying in your marketing process.
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