There are a few popular social media platforms to drive business from. But, with more than 58 million companies using LinkedIn in 2023, it is a different beast for B2B businesses.
Do you want to generate leads & get more business from your LinkedIn page?
If your answer is yes, then you’ve come to the right place. Coming into the year 2023, there are a few super cool ways to tap into your target market from LinkedIn.
I’ve listed my top 7 LinkedIn Tips to grow your business. Take a look!
1. Humanize your Content
It is essential that you write content that can be easily consumed by humans. How can you make your content sound less robotic? Well, for that, you need to have simple & relatable content. Don’t just be a business that wants to sell to them. One of the best ways to be relatable is by telling stories & adding some emotions to them.
So, you can tell a story about how you established your company and the obstacles you overcame to create your empire or a project you worked so hard for, which finally yielded good results.
For example: Take a look at this profile of Dan Lok, who is also called the ‘King of Closing,’ where he has shared how he went from $150,000 in debt to becoming a successful business mentor & global educator. You will see on his LinkedIn profile how he has carefully used LinkedIn’s Featured section to interlink his success story onto a video that directs to his website. Take a look.
By doing so, he drives more traffic to his website & thus, leaves a positive impression on peoples’ minds who might pursue further to hire his services.
I think this is a great way to create a strong brand personality/image & you can do something along the same lines too. You can also talk about how you came up with the idea for any of your products. What were the things that inspired you, how did you start your journey or what problems are you solving for your customers?
2. Optimize your LinkedIn Page: It’s NOT what you Think!
I don’t want to bore you by giving you the same old ways to optimize your LinkedIn page. Rather, I’m going to tell you just 2 methods you won’t find anywhere else.
Method 1: Be Trendy
You should use the latest market or social trends to optimize your LinkedIn business page. For example, you can use a custom profile or cover picture if a significant event is happening, such as the Christmas holidays. Having a Christmas holiday-themed profile throughout the Christmas week would make your brand look trendy. You can promote your brand & products more by having exciting offers during such events. This will also help you increase your sales & generate tons of revenue.
Method 2: A Custom CTA button to Attract MORE Eyes
Having a custom CTA (action) button on your LinkedIn business page will help you generate more leads. I think you should use ‘Visit Website‘ as your CTA to gain a lot of traffic to your LinkedIn page. By doing so, you can generate tons of leads that you can easily track.
You can further encourage users to click the action button by mentioning something about it in your page’s headline.
For example: If your CTA button was ‘Signup‘ & you want to encourage more people to sign up for your newsletter, you can mention that in your headline.
I can’t think of a reason why you should have the CTA button off.
3. Don’t Miss Out on these LinkedIn Growth Marketing Tools⚒️
I’ve personally tried various LinkedIn Growth Marketing tools, out of which 3 stood out for me. Before I tell you which ones they are, let me tell you why I liked them the most.
While trying out different growth marketing tools, I found that not all tools provided me with accurate data. I often was given bad or catch-all emails to work with, which was quite annoying. Then I stumbled upon these 3 amazing tools, which provided me with not only a lot of accurate data on leads but also fully accurate emails. I found this treasure & would like to share it with you too. Let’s go through them one by one.
The first tool I’d like to discuss is the LinkedIn Email Finder. With this tool, you can just go to any LinkedIn profile & quickly get anyone’s professional email that you can use to reach out to them.
- LinkedIn Email Finder – This tool finds 100% verified professional emails from a LinkedIn profile.
- LinkedIn Group Member Extractor – This tool extracts data from people who are in any LinkedIn group.
- Bulk LinkedIn Profile Scraper – This tool finds you data from LinkedIn profiles.
Basically, these tools scrape data such as phone numbers, emails, skills, work experience, designation, etc., from people on LinkedIn. You can use this information to compile a list of your potential clients whom you can laser target & outreach. Doing this will help you skyrocket your business exponentially. You can check out how these tools work on the website or Youtube.
4. Make use of Carousel Posts
LinkedIn measures the quality of the content by how long the users stay on it. So naturally, if you create video content or carousels, you are more likely to keep users consuming your content which will help you increase engagement.
Making a carousel post is quite easy. You can use tools such as Photoshop or Canva to make your desired LinkedIn carousel post. You can also use different online services to find some cool vectors & illustrations. After you choose your background, you can replicate it to as many pages as you would want your carousel post to be. Then add suitable images & fonts to it. I’d suggest you to have an attractive & engaging post that will lead users to the CTA at the end. Once you are done, you can download the file in PDF format.
Now, go to your LinkedIn page to create the carousel post. Click on Create a Post option & add your document. Before you post it, remember to write a cool caption or some text to make it more attractive. Then hit the Post button. Viola! You just encouraged a lot of people to your CTA.
5. Quadruple your Growth via Mobile Phones📱
A lot of people use the LinkedIn mobile app & I think you should definitely cater to those audiences as well. To do that, you need short content which has cool punchlines that are clearly visible on mobile phones. Having brief content pieces will make users not lose interest in what you have to say. Use cool & creative images, styling fonts, videos, spacing & short paragraphs to make your content easier to see on mobile phones.
6. Like & Comment on Other Peoples’ Posts👍
You can gain more traction not only from your LinkedIn business page but also from your Personal Profile. So if you are an entrepreneur or a company’s founder, you can definitely leverage your personal profile to build more networks & grow your business that way.
A great way to get discovered & start networking is by engaging with other people’s posts. You can like & comment on your industry-related posts & start having a conversation with top industry professionals in your niche. Talking with the experts can help you gain some market insights that can be of immense value.
7. Secret Growth Hack! Create Job Posts
You can grow your followers by posting job offers on LinkedIn. You can post one job offer at a time for free on LinkedIn. So when people apply for the job that you posted, you automatically gain followers.
To create a job offer, you need to go to your LinkedIn business page & click on start a post option.
After that, click on share that you’re hiring option.
You will need to fill in some fields such as what job post are you offering & the location. Then, click on next.
Now add the job description, which can include what type of candidate you are looking for, expected salary, previous work experience, etc. & click on next.
You can choose to add hashtags to your post to make it easier for users to discover. Once you are all set, click on the post button.
Congrats! You just created a successful job posting.🥳
This is a growth hack but is NOT very ethical. I do not support this method, but it’s available if you want to try it. So use this technique on your own accord if you want to gain some momentum in finding your first few followers.
Also, if you are not hiring from elsewhere, you should hire from LinkedIn, as it’ll also help you build your page.
I’ve been working on putting out a list of actionable LinkedIn tips that genuinely will help businesses increase their engagement, gain leads & generate revenue eventually. I hope that you found this article helpful & I’m looking forward to hearing more from you in the comment section below. If you want to know more such mind-numbing techniques, feel free to head on to our Growth Marketing Blog page.