LinkedIn is the top social network for professionals & a powerful tool for prospecting. To use it effectively, you need to master filters & search techniques.
But you gotta know how to use it like a boss by mastering filters & Boolean search. If you want to stand out & make waves on LinkedIn, targeting & personalization are your secret weapons.
In this article, you will master Sales Navigator Boolean Search & everything you must know related to it.
LinkedIn Sales Navigator vs LinkedIn Search
To maximize your LinkedIn experience, utilizing Sales Navigator is crucial. This powerful tool offers comprehensive filters, unlimited simultaneous searches, and most importantly, access to the entire LinkedIn database that boasts over 900 million qualified B2B contacts.
By using Sales Navigator, you can save your searches & have them automatically rerun daily, weekly, or monthly, making the process even more efficient.
How does the Boolean Search works?
To give a small intro here.
Combine the amazing filters of LinkedIn Sales Navigator with a LinkedIn Boolean search & you’ve got yourself a “beautiful search” for super-targeted LinkedIn prospecting.
Search Filters in LinkedIn Sales Navigator
In LinkedIn Sales Navigator, all filters are accessible by clicking on All filters.
LinkedIn Sales Navigator boasts a range of filters that offer a high level of refinement, enabling you to obtain personalized & qualified search results for your targeted prospects. By applying the appropriate filters, you can narrow down your search & get the best possible results for your prospecting efforts.
Understanding Rigid Filters
Let’s take a quick tour of the features.
- Title: This is the basic filter that lets you select the targeted job positions within a company, whether they were previously or currently held.
- Geographical Area: You can select a geographic region, postal code, or even the company’s headquarters location using this filter. It can be especially helpful if you’re targeting an event that takes place in person.
- Relationship Level: With this filter, you can target people you have a 1st, 2nd, 3rd, or higher-level relationship with on LinkedIn, as well as group members. This enables you to reach out to people with whom you share connections, which can serve as a more personalized conversation starter.
- Company: This filter enables you to select the targeted companies & search for the right prospects within them.
Quick Tip: LinkedIn Sales Navigator Advanced (formerly Sales Navigator Teams) can directly import a list of companies into LinkedIn filters.
In addition to the rigid filters mentioned earlier, you can also select the language of the profiles & whether the search includes members of LinkedIn groups.
Handy tip: For all filter categories except the relationship level, you can apply a negative filter. For example, you can exclude the terms “assistant,” “internship,” & “trainee” from your search.
What are the Flexible Filters?
After filling in the primary fields, let’s complete our prospect search with more detailed information.
- Industry filter enables you to target companies and profiles exclusively in the industries you’re interested in.
- Company size filter ranges from 1-10, 11-50, all the way up to 5001-10,000 and 10,000+, allowing you to target startups, SMEs, or large companies based on the type of customer your product or solution is aimed at.
- On Sales Navigator, the Hierarchical levels available include owner, partner, CEO, VP, director, manager, senior manager, young graduate, training & unpaid.
- Published Content Keywords Filter is great for finding peeps who’ve shared or written posts that contain specific keywords related to your product or solution. It’s a good indicator that they’re interested in what you’re offering.
- Sales Navigator also has filters for years of experience and seniority, but it’s better to filter by hierarchical level or position, ’cause experience & seniority can mean different things in different companies.
Finally, Liquid Filters
With Sales Navigator, you can pick the positions held by prospects in their companies, like purchasing, administration, arts & design & support, among others.
Sales Navigator also has additional filters to narrow down the search, such as schools & education. This filter can be handy for targeting individuals who went to the same school as you, which could make for a great conversation starter.
Extracting LinkedIn Boolean Search
Thanks to all these filters, your search will already be pretty thorough.
But it is possible to refine it even more!
Sure, here are Boolean phrasings:
- Quotes: To search for an exact phrase in Sales Navigator, use quotes to enclose the phrase. This can be useful when looking for people with multi-word job titles. For example, “growth hacker” will only search for profiles that contain that exact phrase, while searching for growth and hacker separately will yield more results.
- NOT: If you want to exclude a search term from your results, add “NOT” (in all caps) before the term. For example, if you’re looking for Marketing Operations professionals but don’t want to see Manager-level results, you could search for “Marketing Operation” NOT Manager.
- OR: To include multiple search terms in your results, use “OR” (in all caps) between the terms. This can help broaden your search and find more potential prospects. For example, if you’re looking for sales professionals, you could search for Marketing OR Growth OR Sales.
- AND: If you want to include all of the search terms in your results, use “AND” (in all caps) between the terms. This can help narrow your search & find more specific prospects. For example, if you’re looking for founders who specialize in product development, you could search for Founder AND Product.
- Parenthesis: You can use parenthesis to create more complex searches that combine multiple operators.
For example, if you’re looking for decision-makers in both sales and marketing, you could use the following search: (VP OR Vice President OR Head of OR Chief Officer OR Manager) AND (sales OR Marketing) NOT (intern OR Assistant OR freelance OR consultant). This allows you to refine your search by including specific job titles and excluding certain roles.
Never Forget: The three Booleans AND, OR, and NOT should always be written in capital letters.
So this was the detail about the LinkedIn Sales Navigator Boolean search that you should know.
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