Wondering how to promote your book? Then, ask yourself this question- Is your book limited to a geographical location? I think not. In today’s era, the entire world can be your buyers. And since publishers only publish your book, you may need to think of different ways for marketing your book.
Although not every marketing method might be at your leisure, you may try out a few ones that I’ve mentioned in this article.
Come, take a look.
Quick Hacks for Marketing Your Book!
There are innumerable ways for marketing your book. But I’d suggest you stick to the following methods. They are simple, cost-effective & reliable.
Let’s reach out to the people who are interested in buying your book, shall we?
Build a Relationship with your Readers
Connecting with your readers is the most important thing you need to do when marketing your book. They are going to pay you, after all.
When building relationships with your readers, you should interact with them & their content on social media. Reply to their emails & have meaningful conversations with them.
Don’t make all of your social media posts a sellout for your book. Instead, you can simply ask them questions, create polls, reply to their comments & do other such things that increase your engagement & build trust. You might even take it a step further & share a select few amazing content pieces of your readers & share them on your profile. Of course, don’t forget to ask them before doing that, or atleast tag them to give them credit.
Connect with Book Reviewers
When you are marketing your book, you need to build relationships with a lot of people. Book bloggers are one of them.
When you have a good relationship with book bloggers, they help you promote your book in front of new readers. Due to their huge social media following, you gain their followers’ trust with your book’s positive review.
I’d suggest you read their blogs & comment on a few. Reach out to them by commenting on their social media posts & ask them for a few book recommendations. You might also want to try outreaching them via email. However, not every book blogger might connect with just a cold pitch. So, do the above-mentioned things as well to outreaching them.
Have Tempting Lead Magnets – in emails
A lead magnet is a free item that is given in order to acquire contact details from your readers. Asking people for their emails to sign up for your newsletter is not an easy task as people don’t easily trust. So, you need to offer them something valuable for signing up to your newsletter.
When a person has subscribed to your newsletter, they are already interested to know more & are one step away from buying.
I’ve listed a few ideas for lead magnets below.
- Free book
- Free short story
- Exclusive access to a Facebook group
- Character profiles
You need to promote your lead magnets on social media from time to time. When you nurture these people, they’ll be your first buyers when your book is launched.
Market your Book on Amazon
Amazon is a huge marketplace for readers to purchase books. I highly recommend you use Amazon for marketing your book.
Do you know that over 40% of all book sales undergo via Amazon? Also, they’ve got a mind-numbing 70% market share of all e-book sales.
If you think about it- most people who are on Amazon are already in the mindset to make a purchase. So you are more likely to make a sale.
Publishing on Kindle Direct Publishing takes less than 5 minutes & your book will be available in Kindle stores worldwide.
Run Paid Ads
You will be able to sell a decent number of books via organic methods such as email newsletters. However, the hype might not last forever.
In that case, you need to think about running paid ads to sell your books to a larger audience for a longer period of time.
When you run paid ads, your ad will be visible to a larger pool of audiences who are likely to be interested in buying from you. Choose PPC ads & social media ads to get the most out of your investment.
Don’t worry about investing a bit of money into paid ads. The ROI on those ads will be much more.
Run Social Media Contests
Running contests such as prizes, rewards, giveaways & other games is a great way to gain a new audience on social media.
You can offer many things, such as a signed copy of your book, exclusive bookmarks, a free chapter, or any freebies. All you need is people commenting on your post, sharing it & tagging their friends.
Everybody wants to win, which is why a lot of people will signup for your contest. They will also share it with their friends & their friends with others. Like a chain reaction, it’ll go boom & drive you a ton of traffic.
Host or Join Podcasts
If you are good at communication, you will definitely benefit from hosting or attending podcasts.
Podcasts are super popular these days. Attending different podcasts will allow you to connect with users by having casual conversations with hosts. Your readers or potential readers will know about the actual person that you are. This will help them connect more with you on a human level.
I suggest you start by finding out authors who have podcasts. It’ll be the best place for you to have a genuinely good conversation since you & the host are from the same profession. You’ll have plenty of things to talk about.
Also, starting your own podcast is absolutely amazing if you want to have a huge following or a celebrity author. Starting a podcast is not as difficult as you may think. Research about it & just do it!
Collaborate with Influencers
Other things that are blooming right now, along with podcasts, are influencers & content creators. This is an era of attention & if you know how to monetize it, you will make money.
Influencers know that & have a huge social media following. If you want to promote your book, collaborating with influencers to endorse your book is not a bad idea at all.
I’d suggest you find influencers that are in your field or general interest. Depending on their following, influencers tend to charge more or less. If you have a tight budget, you can opt for micro-influencers (influencers who have fewer followers). Don’t misunderstand micro-influencers as ineffective. They still have a lot of following & will be helpful for marketing your book.
Ending Thoughts
Making a serious living out of your passion is not an easy task. I’ve researched & came up with the mentioned hacks for marketing your book. If you follow these quick hacks, I’m sure you are more likely to have a stable income.
If you have a few bucks to spare, you can check out our Growth Hacking Toolkit. With this toolkit, you’ll be able to generate tons of leads & outreach to them. There are tutorials on our growth marketing blog page for you to understand how to use the tools. I’d advise you to take a quick glance to see if it’s helpful or not.
