We’ve just started the year 2023 & I thought, why not make something exciting for you?
So, I’ve made a stunning list of the HOTTEST marketing buzzwords🐝 that are trending now & will be trending for quite some time.
What words are considered marketing buzzwords, you may wonder? Well, as the name suggests, they are the words that create a buzz around them for a certain period of time. In most cases, these are fashionable words used to impress people. When used effectively, these words can do wonders for your business.
Check out these Powerful Marketing Buzzwords to use them in your content creatives & overall digital marketing strategy.
Most Trending Marketing Buzzwords in 2023!
Make the most out of this list!
Growth hacking is a very effective technique that many marketers use to grow their business & brand identity. They(growth marketers) effectively use data optimization, data collection & outreach tools for lead generation, conversion & retention.
It’s great, especially for startups or small businesses as this technique is inexpensive.
Omnichannel marketing is a great way for online as well as offline marketing(stores). With this method, you can create an awesome user experience as it makes use of multiple platforms for marketing, such as physical stores, mobile apps, or desktop sites.
The art of piggyback riding on the current news is called newsjacking. In this method, marketers use the latest news to advertise their product/ service. It keeps the brand relevant & fresh.
It’s best to do it with humor (You Bandwagoner!), so keep that in mind if you want to try this method.
CX stands for the Customer Experience of a brand. It takes into account how was the user’s experience right from discovering about your brand till the final purchase. Additionally, it also considers the post-purchase behavior of the customer for retention.
Businesses are focusing a lot on customer experience since there are so many of them having a subscription-based SaaS service.
UGC stands for User Generated Content. As the name suggests, it is a content creation marketing strategy that is driven by the users & not the brand itself.
It’s widely used on social media & is, as of today, a robust marketing strategy.
Humaning is a marketing technique that gives more of a human touch to your marketing strategy. In the world of automation, humaning focuses on human connections that you can relate to. (example: It’s better to have a human behind the live chat to interact with that an automated robot).
So, if you want to build strong customer relationships, you should give it a try.
The content which is short & up to the point is called snackable content. Snackable content is and will keep on becoming more & more important in the future.
As the users’ attention span is decreasing, it’s best to have super impactful short content that is valuable to you as well as your audience.
Guerilla Marketing strategy means thinking outside the box! This type of marketing makes use of unique ideas that are unheard of & most likely never attempted by any company.
It’s better for larger businesses/ companies as they have a room for trial & error which most small businesses can’t afford.
Gamification marketing makes use of gaming tactics in a non-gaming marketing process. Marketers use game elements for promotion such as prizes, competitions, scores, etc.
This helps marketers to have a very highly engaging & loyal audience.
An individual or a company that has authority, experience & is successful in its niche is a thought leader. They typically have market insights & recognize trends before they happen.
My Thoughts on Marketing Buzzwords
These buzzwords aren’t just for a show but are key aspects of digital & growth marketing. You get immense value out of these words & they keep your brand relevant. It all depends on how well you use them.
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