LinkedIn is a powerful tool to generate tons of leads & convert them into customers. Marketing with LinkedIn will upscale your business by getting you more clients & increasing your sales. Since LinkedIn is the largest professional social media platform, it’s a must-have for businesses.
Let me show you 5 cool ways to promote your business via LinkedIn.
5 Ways to Promote your Business via LinkedIn
- Find Ideal Targets
- LinkedIn Marketing Funnel
- Have a Content Strategy
- Grow your Network with LinkedIn Groups
- Use LinkedIn Sponsor Ads
1. Find Ideal Targets
Knowing your potential customers is the first step in marketing with LinkedIn to build relationships. LinkedIn is a platform to find & connect with other people & then market your business. So how will you identify whom to target? After all, you don’t want to waste your time on bad leads, do you?
Well, you can easily find & target your ideal clients. To do that, you can simply use the search bar & enter keywords related to your niche to find relevant leads. You can further filter out unwanted ones & only focus on the ones you want
LinkedIn is free, but you can also use LinkedIn Premium or Sales Navigator, which are paid features of LinkedIn. You will get premium filters to laser-target your potential customers. This will get you a huge ROI, so don’t hesitate to spend a few bucks on the premium version or the Sales Navigator; they’re definitely worth it.
Know your audience-if you want to target solo entrepreneurs, fortune 500 companies, or small businesses. Knowing their geographical location & interests can be of great use & guess what! LinkedIn has those filters for you to narrow down your list of leads.
2. LinkedIn Marketing Funnel
If you’re unaware, a marketing funnel is basically a customer’s journey. There are 3 tiers to this marketing funnel.
- Top-Getting Attention
- Mid-Increasing Engagement
- Bottom-Conversion
With the marketing sales funnel, you can determine which leads are closer to buying your product/service & which aren’t. Just to further clarify, the leads that are at the top of the sales funnel are the ones who have just acquired knowledge of who you are. The leads of the middle stage of the funnel are potentially interested in your product/service, whom you need to increase engagement. The bottom stage of the funnel is all about converting your leads to your customers. These are the ones who are highly likely to be your clients.
To create an optimal sales funnel, you can look back at each step of your marketing process. For example, if your end goal is a purchase, you can determine what needs to be done before that. Let’s say a phone call or email outreach, then ask what needs to be done before that & so on.
Be strategic when designing your sales funnel to optimize the customer journey. This ensures that the potential customers are landing in the right places instead of getting lost by clicking unrelated links on your website.
Every business is unique & so are its customers. So you must determine which is the best way to make your marketing funnel as optimal as possible.
3. Have a Content Strategy
Strategic planning in anything you do will yield better results in almost everything you do & marketing with LinkedIn is no different. I’d highly recommend you have a proper content strategy planned & schedule your posts accordingly.
Organic growth is difficult, as many businesses opt for paid ads, but it’s not impossible. I’m going to share with you a website that really helped me get tons of quality content ideas which I would love to share with you.
It is ‘Answer the Public.’ This website is really cool. Let me tell you how it works. You just need to enter a keyword & it’ll show you all the top searched volumes questions that people are asking for that keyword. With this, you don’t have to assume what your customers want, as it gives you factual data.
4. Grow your Network with LinkedIn Groups
LinkedIn groups are great places to connect & network with people in your niche. You simply need to search for your niche/keyword & select the ‘Groups’ option from the filters.
Join these groups to start a conversation with the group members. You can find potential customers, top industry professionals & also your competitors in such groups. You can learn many market insights from these people.
I’d also suggest you post your content in these groups to start a conversation. Like & comment on the posts that you like. Show people that you are an active member. Once a few people know about you, you can start sending messages to people. This is a great way to build relationships with people. And who knows? You might get a few paying customers if you do the right things. This is how you use LinkedIn groups for business growth.
Another amazing way to promote your business is by emailing LinkedIn group members. To get emails, I recommend you use the LinkedIn Group Member Extractor tool. With this tool, you can acquire group members’ data such as their names, emails, job designation, company name & domain, etc. I’ve personally used this tool to generate tons of emails for cold-email outreach & I think you should use it too.
The more you connect with interesting people, the more opportunities you get!
5. Use LinkedIn Sponsor Ads
If you are just starting, you can push your post to the highest visibility possible with LinkedIn Ads. It is an excellent way for businesses to quickly gain visibility to the right audience. Yes-the right audience!
With LinkedIn paid Ads, you can decide how & whom your content reaches. You get various options to choose from, such as demographic, company, job title, skills, groups, etc. You can literally target a hyper-focused set of audiences rather than wasting money & time trying to get everyone’s attention. But keep in mind that your content needs to be compelling. Nobody wants to see salesy content.
There are many CTA options to choose from depending on your goals, such as:
- Brand Awareness
- Lead Generation
- Engagements
- Job Options
- Video Views
- Website Visits
Choose either of these options & promote your business with a nice piece of content. Check out this guide on LinkedIn Ads Specs, which might help optimize your Ad.
Key Takeaway
- Find your target audience on LinkedIn & build relationships with them. Try Sales Navigator or LinkedIn Premium if needed.
- Optimize your marketing sales funnel to ensure a smooth journey for your customers.
- Plan & schedule a proper content strategy. Use Answer the public to discover great content ideas people search for.
- Grow your network by joining LinkedIn groups, using the LinkedIn Group Member Extractor tool & also by messaging the group members.
- Lastly, use LinkedIn Ads to target your content to a specific audience instead of everyone. Have a strong CTA button in your ad to drive action from people who see it.
Check out our Growth Marketing Blog page to learn more about such cool ways to grow your business.
