It’s easy to get confused about the differences between PR & marketing. No wonder, as both of them aim to improve company performance, they take different paths to get there.
Marketing vs public relations is a thing that exists in the marketing world. Marketing vs Public Relation is therefore needed to be understood for future references.
So let’s read this completely to clear this doubt.
Marketing vs Public Relations: Definitions
Marketing is a management process that is related to the buying & selling of products & services. It includes all the activities that involve the movement of products from prospect to customer.
Therefore, Marketing is everything a company does to gain & retain customers.
Public Relations is an act of managing the distribution of data between the organization & audience. It is a process, where an organization gains exposure to the audience through different endorsements, wherein news or other topics of public interest are used to share the organization’s positive stories.
Marketing vs Public Relations: How is Marketing different from Public Relations?
The following points are significant to know about marketing vs public relations:
- Purpose: Marketing works for the promotion of products & services offered by the company to its customers. But Public relations talks about the promotion of the organization & the brand.
- Strategy: Public relations can be both paid media or earned media, from which the organization gains publicity such as podcasts, press conferences, press releases, seminars, etc.
While marketing is based on paid media only. This includes radio, television & print advertising like books.
- Kind of communication: Public relations is two-way or dialogue communication. On the other hand, marketing is a one-way contact.
- Way of working: Marketing is a direct operation, as it contributes to the company by being directly involved with the audience. While public relations is an indirect operation that assists an organization indirectly in achieving its goals & objectives.
- Target audience: Public Relation covers the public. While marketing targets the specific niche of the audience.
- Final result to achieve: Marketing aims at converting prospects into customers. On the contrary, public relation aims at building trust & creating a brand image.
Marketing vs Public Relations: Which is better PR or Marketing?
How do you know if the company needs a marketer or a PR manager?
Many companies do not afford to have a separate account for their PR. Very often, these responsibilities are put on the marketing department.
If your budget permits it, it is worth hiring someone who will take care of the positive image of your brand. As it will pay off in the long-term growth of the company.
Public relation works for the solutions is a lack of communication with the media, poor awareness in the market, or any other problems related to brand image. In such scenarios, public relation manager would be what your company needs.
But if you want to generate leads, increase sales, do data research, or promote your new product, then you must need a digital marketer.
So this is what you should know about Marketing vs Public Relations.
You will be surprised to know how marketing is confused with many other terms like Promotion, Advertising, Branding & Outreach. Do check them out if you also thought them to be the same.
Also, Check out Prospectss for Brilliant & User-Friendly Growth Marketing tools for lead generation & outreach.
Find more such intriguing & simple Growth Hacking & Marketing blogs here.