Marketing vs Promotion: What’s the Difference?

Marketing & Promotion, if you are getting into the marketing sector then you must know that these two are different terms.
If you thought that these 2 were the same then this Marketing vs Promotion article is for you.
Know about Marketing vs Promotion to clear your concept in marketing & related field.

Marketing vs Promotion: Meaning

What is Marketing?

Marketing is a broad term that starts from introducing the product to the people to selling them to the customers. Affiliate Marketing, Email Marketing & Outdoor Marketing are some types of marketing.
Identification and satisfaction of customer needs are always the focus of any marketing strategy. 

What is Promotion?

Promotion is the creation of buzz in the market making a desire to buy the product by the people. Advertising, Sales Promotion & Digital Promotion are some types of Promotion.
The purpose of the Promotion is to increase demand, present information to people & differentiate the product.
So a common misconception that both marketing & promotion are the same is not correct.
Let’s clarify the difference here in detail.

Marketing vs Promotion: Is Marketing more than Promotion?

Now understand how marketing is different from promotion by seeing what component of marketing is not a part of the promotion.

• Marketing provides Research & Target Audience.

  A marketing strategy is about research for you to know the target audience & their buying preference. Also, research will consist of knowing the competitors & the product they introduced in the market.
  Another section of research would be to know the need of potential buyers. 

• Marketing creates an Expectation & Credibility.

  Marketing is about making the experience of the customers smooth & pleasant. Be it from entering the website, knowing about the product & its usability to buying it.
  This pleasant experience creates trust & hype for even other products that are there or which will launch in the future.

• Marketing develops a Trend & Community for the Company.

  Marketing is to build relationships. For eg- In Apple Community, here a customer comes & shares their review or request for service.
  Even they can know about other products & get user reviews which will be very relatable to other potential customers. 

• Marketing is about knowing When & Where to launch the Product.

  Strategizing for launching the product more specifically to your target audience is a thing to look for. Promotion is about the audience knowing of the product but how effectively you reach them is part of marketing.

• Marketing talks about Pricing & Retention of Customers

  Deciding on the pricing & making it more attractive is the game of Marketing. So, for capitalizing on the ROI work on the retention by rewarding them with some referrals or offers.

Marketing vs Promotion: What part of Marketing is Promotion?

• Reaching the Customers.

  Promotion is important for reaching people to show the product & its use. Apart from this, any change in the product’s features or any change in policies can be communicated through this.

• Launching New Products.

  When a new product comes to market Promotion plays an important role to create hype. This brings grand sales in the opening days as well as connecting to your niche.

• Getting over the Competitions.

  Main aim of promotion is to show the potential buyers how your product is different & more useful than other products of the competitors.

• Expanding the Sales.

  Promotion also increases the demand for the product by creating FOMO in the audience.

• Branding of the Product.

  Steps in promotion like selecting a brand ambassador, a mode to communicate (social media, newspaper advertisement, TV commercials, etc) & much more decisions help in creating the brand image of the company.

You will be surprised to know how marketing is confused with many other terms like Branding, Advertising, Public Relations & Outreach. Do check them out if you also thought them to be the same.
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