More than 58 Million Companies are listed on LinkedIn as of today. That makes LinkedIn a fantastic platform for businesses to promote themselves & generate lots of revenue. Most businesses today leverage LinkedIn Groups for their promotional & lead generation activities. So, if you are not using LinkedIn, you are definitely not putting your best efforts into business growth.
What are LinkedIn Groups?
LinkedIn Groups are a place where you’ll find a lot of people with similar interests. People are constantly looking to promote their business, find business partners, customers or build strong business relationships & LinkedIn groups are a great place to find them.
LinkedIn groups are a sort of forum where you discuss various industry-related topics. Keep in mind that LinkedIn groups are professional groups & not personal, so don’t go on posting your cake baking videos.
How to join LinkedIn Groups?
You can find LinkedIn Groups by searching for keywords in the search bar.
Once you search for a keyword, you’ll find results. Now, click on the Groups filter option to see only groups related to the keyword you searched.
Check out the groups that you liked & send requests to join them. It might take some time for your request to get approved by the group admins.
Now that you know how to join a LinkedIn group, let’s understand how to use these groups for growing your business.
Connect with people
It is crucial that you talk & engage with the members of those LinkedIn Groups. By engaging in conversations with people from your industry, you get to learn new things about your field, understand the scope for business growth & get some crucial market insights. You can join up to 100 LinkedIn Groups at a time. So join a lot of groups under that limit & connect with a lot of users whom you think might generate business for you. Learn from industry experts & get market insights by connecting with users from the top LinkedIn groups in your niche.
Try liking & commenting on the posts you like as it may help make your presence known. You can also connect with people on an individual level by reaching out to them via DMs & requesting to be their connection.
Post your Content
Using your content as a tool to generate views is an art. You need to customize your content as per the industry standards & use rich media to make it attractive. Videos, GIFs, short punchlines & long forms of content can all be utilized to build connections. A great way to get more views & generate traffic to your website is by interlinking your landing page or website in your content.
I’d also suggest you to use trending hashtags to gain more visibility. The more visibility you get, the more click you have & ultimate, you rank higher in LinkedIn’s algorithm. Hashtags are a lot of times keywords or buzzwords. You can use some online tools such as Google Trends, Ubersuggest or Ahrefs to find keywords. You can determine your content planning based on the search volume & SEO difficulty of the keywords.
The more active you are on the platform, the more people are likely to connect with you & even be your customer.
Use LinkedIn Tools for Generating Leads
There are various tools from which you can generate quality leads (eventually generating revenue) on LinkedIn. I highly recommend using the LinkedIn Group Member Extractor tool if you ask me. Check out this tutorial on how to use the LinkedIn Group Scraper.
You can also go to any profile that you want to connect individually with & use the LinkedIn Email Finder to find their email to send them cold emails. Check out this tutorial on how to use the LinkedIn Email Finder.
These tools scrape some very important data from the members of LinkedIn Groups. This data includes users’ emails, names, designations, profile IDs, company names, etc. You can use these data points to determine which people to target & outreach to them via emails or directly from phone calls.
Pro Tip: You can go to multiple groups in your niche & scrape members’ data – The more, the merrier. Also, you can check out your competitors & which groups they are part of. Join these groups & build a nice network of people.
Note: You need to be a part of the LinkedIn Group that you want to scrape to use the LinkedIn Group Member Extractor tool.
There are various other tools available on the market, but I found these tools the most accurate & easy to use.
Find the Biggest Groups on LinkedIn
I’ve got you a handpicked list of Top LinkedIn Groups. This LinkedIn Groups List consists of the names of the groups, their URLs, the number of total members & which niche those groups belong to. You can use this list as a reference to join these groups & promote your business.
Note: This List does not consist of all the groups in every niche. It contains a little over 1500 handpicked LinkedIn groups that are constantly updated.
Use LinkedIn groups for building connections & marketing your business. Craft content in such a way that users quickly understand what you have to say. Be an active participant in LinkedIn groups- Have a high engagement rate by interacting with peoples’ posts & also posting your content from time to time. Don’t forget to check out the LinkedIn marketing tools to take your marketing efforts to the next level.
That’s pretty much it! I hope you make the most out of this article & grow your business by using LinkedIn groups. You can check out our Growth Hacking Blogs for more such super easy growth hacks.