Hello! I have this super sexy growth hack on how you can generate leads from your competitor’s audience. I shall be covering some effective Instagram Marketing Hacks right from scratch. Basically, you’ll be able to Laser Target Leads from Instagram with these methods!
Shall we begin?
We would need a few tools to make this possible; I’ll discuss the tools shortly. Before we get into the details, here are the things that I shall cover in this growth hack.
1. Generating Leads from your Competitor’s Instagram Followers
2. Generating Leads from your Competitor’s Most Engaged Audience
3. Increase your Instagram Followers (BONUS 🥳)
Growth Hack Difficulty: Medium
Setup Time: 8-15 mins
Cost: Around $0.004-$0.01 outreach per user
1. Generating Leads from your Competitor’s Instagram Followers
We shall be using 2 tools for this growth hack.
– Instagram Follower Scraper
– Instagram Auto Message Sender
We shall use the Instagram Follower Scraper to scrape all the followers of your Competitor. The best thing to do here is to choose your top 3 competitors based on which of them has the maximum number of followers. We shall be scraping the follower data to find the followers’ profile URLs, which we shall use in the Instagram Auto Message Sender tool. This way, you can reach out to your Competitor’s Audience.
When reaching out to those followers with Instagram messages, make sure you don’t write long DM’s. Write something short and possibly a one-liner that gets your replies so that you can start engaging & converting them. You obviously don’t want to woo them too much.
THE CATCH: You will be able to send only around 72 messages per day. That translates to around 2100 messages in a month. I understand your sadness here, but you obviously want to stay within the Instagram Limits to keep your account safe. A great way to go beyond this is to buy an aged Instagram account from Accfarm. But remember not to buy fresh or new accounts, as those accounts get tracked for bot activity very easily. You can buy like 3-10 accounts & start outreaching from those accounts using different Chrome Profiles. The trick is to run the same extensions from Multiple Chrome Profiles & send Instagram DMs in bulk to your desired prospects.
The best part here is that your outreach can continue for months bringing in fresh leads every now & then.
BONUS: You can also scrape an influencer’s followers in your niche & send them automated messages.
The idea behind going for your competitor’s followers(audience) is that it’s most likely that they also might be interested in your product/ service. So, you steal them!
That’s not it; let’s proceed to the next one!
2. Generating Leads from your Competitor’s Most Engaged Audience
Having a solid database of your leads can save you a lot of time & effort. Find the most engaging audience on your competitor’s posts & outreach them with the tools that I’ve mentioned below.
1. Instagram Post Scraper
2. Instagram Auto Message Sender
You would want to find out the most engaged audience of our competitors to increase your ROI & results by converting them to your leads. You can identify the engaging audience based on the users who like or comment on the competitors’ posts.
We can use the Instagram Post Scraper tool which can help us scrape all the people who have liked or commented on any post of a profile.
Now, I’ll tell you an example of how to actually use this tool.
Let’s take the top 5 competitors based on the number of followers they have.
For each of those competitors, we shall be scraping the top 10 posts only so that we can get data of only the most recent users. You can save that data by downloading it in a CSV file.
My colleague has written a quick article on how to use the Instagram Post Scraper tool. Feel free to check it out by clicking here.
You will get key data of those followers such as their email, username, full name, bio, FB id, phone number, etc.
Now, where will you use all this data? You might wonder…Well, you can use the Instagram Auto Message Sender to contact them directly. This tool is an extension, so you need to download it from Prospectss website or the Google Chrome Web Store. After that, go to an Instagram page & open it. Then, you need to take those saved usernames & paste them in the tool. You can also choose to personalize your messages by using their first or last names (if you want) that you’ve already acquired from the Instagram Post Scraper tool.
I’ve written a detailed tutorial for you to understand how to use the Instagram Auto Message Sender tool. You can give it a quick read by clicking here.
THE CATCH: You can only scrape up to 5000 followers’ data from a post at a time. It’s a solid amount of people, but you might want more data. A great way to get more followers’ data is by scraping multiple posts of your competitors. I’d suggest you to select a few latest & some of the most engaging posts for getting active leads.
BONUS: You can enter 3 custom messages that will be sent to those leads randomly. I suggest you not to enter long messages as people do not like to read or respond to them. Keep your messages simple, short & attractive.
The idea is to target the most engaging followers of your competitors by reaching out to them directly with personalized auto messages & making your presence known.
3. Increase your Instagram Followers (BONUS )
Keep in mind that most people will respond to your message if you already follow them. Now, manually following everyone you want is time-consuming & inefficient. I am assuming that you need something that saves your time by automatically following people.
So you can use the Instagram Auto Follow/ Unfollow tool to automatically follow people in bulk! This tool simplifies the process of you manually following people so that you can work on other tasks while your follow/ unfollow process keeps running in the background. Before starting the process, you can also set a max follower limit that you want to follow.
Quickly check out how to use this tool by clicking here.
THE CATCH: In 24 hours, you can automatically follow up to 144 people. I know this can be quite a drag, but the tool has this set limit to keep your account from getting blocked. You can keep the extension running in the background for a week & let the tool do all the work for you. The duration may increase or decrease depending on the number of people you want to follow.
BONUS: You can also unfollow people if they don’t follow you back or respond to your messages using the Instagram Auto Follow/ Unfollow tool. This helps you to keep relevant prospects around.
I’d suggest you to follow people who have a profile picture only as there’s a high chance that people without profile pictures might be fake accounts & you certainly don’t want that.
Summarizing Everything…
These Instagram marketing hacks will help you get a step closer to making your competitor’s followers to buy your product or service. That’s the end goal!
As I’ve already mentioned in this article, you’ll require tools in order to accomplish that. To brush up – First, start by collecting your competitor’s followers’ data by using the Instagram Post Scraper & Instagram Follower Scraper tools. These tools will provide you with crucial data such as their user names, full names, profile URLs, emails, etc. & sometimes even their phone numbers. Then, you can reach out to those people by sending them custom automatic messages with the Instagram Auto Message Sender tool. To increase the chances of people responding to your messages, automatically follow them with the Instagram Auto Follow/ Unfollow tool.
You are all set!
We’ve got more such cool Instagram marketing hacks that you could incorporate into your marketing strategy. Check them out by visiting our Growth Hacking Blog page.
