If you plan to use social media to promote your business, you definitely need to be on LinkedIn. You may ask why- Well, it’s the largest professional social media platform where people can grow their network. To have relevance in LinkedIn’s algorithm, you must have a good LinkedIn engagement rate. I’ll tell you what engagement rate is & why is it important further in the article. So, make sure you read all the topics I’m about to tell you & hopefully, you get some ideas from them.
What is LinkedIn Engagement Rate & Why is it Important?
LinkedIn engagement means how many people liked, commented, viewed or shared your content. It is very important to have a high engagement rate as it builds trust, makes your content more likely to be viewed by people & helps you attract leads.
Wondering how you will calculate your engagement rate? There are many online tools that calculate your engagement rate on LinkedIn. However, you can also do it manually for free. Here’s the formula.
So, when you know if your content is getting a higher engagement rate, you are doing things right & you may need little tweaking every once in a while. But, if your engagement rate is low, it’s time that you rethink & rework on your engagement strategy. Making quality content that is also trustworthy automatically makes your brand tone to be positive.
You know what LinkedIn engagement rate is; now I’ll tell you a few ways to increase it.
How will you Increase your LinkedIn Engagement Rate in 2022?
It’s very important to stay up-to-date with the latest social media trends & test out what works for you & what doesn’t. Social Media algorithm always keeps on changing & it might not be possible for you to always keep track of everything. But you don’t have to worry, as I’ve laid the foundation pillars for you.
What pros do best, you can do as well… Follow these methods to skyrocket your LinkedIn engagement rate!
I would highly suggest you to keep your brand tone as real as possible. Be authentic, communicate who you are, what you provide & in a straightforward way. Don’t bullshit your audience with jargon; they will easily catch on to your lies or over-exaggerations.
Keep things Simple
I can’t emphasize how important it is for you to make content that anyone can easily consume. From a 12-year-old to a 60-year-old, everyone should be able to read & understand it. The idea is simple- If more people understand & possibly relate to your content, the more likely they are to engage with your platform.
Have an Interactive Persona
You need to keep in touch with your connections. Communicating with them every now & then, can help you have a healthy relationship between you & your connections. Go & congratulate them on their accomplishments, wish them on their birthdays or other life events. Like & comment on their posts so that they know you exist & they might engage with you more.
Share your thoughts, tell your story (your brand story too)- People really like to engage with content which feels more similar to them & not the one which seems robotic.
Create Eye-Catchy Visuals
What I’ve seen is that people are more likely to engage with the posts that have attractive visuals. Visual content can be a simple GIF, video or infographics. With the ever decreasing attention span of users, the need for making eye-catchy visual content is of the utmost importance.
Engage mobile users
Most social media is consumed on mobile phones & LinkedIn is no exception to this. I’d suggest you optimize your content for mobile phone users. Make images & videos that are clearly visible not just on desktops but on mobile phones too.
You can think of short punchlines & buzzwords to make your content exciting. Create content that gives immense value to your users.
When you use hashtags, the chances of your post reaching out to the users who may be interested to that hashtag (keyword/ niche) increases exponentially. It makes those users see your post because it is relevant to what they are searching for or may be of their interest. LinkedIn’s algorithm tracks peoples’ history & navigation to give them suggestions which might help you if you used the relevant hashtags on your posts.
A Few Things to Know:
- An engagement rate between 1% – 5% is typically considered a good engagement rate.
- The more followers you have, the harder it is to achieve a good engagement rate.
- Make interactive content to boost your LinkedIn engagement rate.
- A higher LinkedIn engagement rate is very important to build trust & attract more leads to your content.
- Be real in your branding. Fake it till you make it does not always work.
- Make your content simple so that an average person understands it too.
- Communicate with your customers.
- Use eye-catchy visuals in your content.
- Optimize your content for mobile phones.
- Use hashtags to increase your reach to new users.
I hope you found some, if not all, of these techniques helpful in increasing your LinkedIn engagement rate. Feel free to check out more such exciting articles on our Growth Hacking Blog.