If you want to generate revenue out of your business, you need paying customers. And, if you want paying customers, you need to generate leads. In this article, I’ll tell you how to generate leads from LinkedIn for free.
If you are a business owner or a startup founder, you must already know how difficult it is to generate leads. Using Facebook, Twitter & Instagram surely will help you. Still, if you are not using LinkedIn, you definitely are not going to scale your business up to its full potential – especially if you are a b2b business.
I’m not telling you that LinkedIn is the best platform & that you have to follow exactly what I’m about to tell you. But, if you tried some of the methods that I’m about to tell, you will definitely be able to generate leads from LinkedIn at a faster rate.
So, let me walk you through the ways by which you’ll gain vital connections & generate leads from Linkedin for FREE!
Optimize your LinkedIn Profile
The first thing you need to do is make your personal profile attractive. Fill in all the necessary information about yourself. LinkedIn offers you to fill in many details, such as your education, experience, licenses & certifications, honors & awards, skills, etc., so make the most out of it. Make your LinkedIn profile a lead generation machine.
You can also showcase your services on your LinkedIn profile to highlight the services that you provide. To do that, you need to go to your profile page > click on get started/ add profile section > add services > click on done after selecting all the services you provide. You will automatically get an actual service page on LinkedIn once you showcase your services. The reason behind this is so that people know exactly who you are & what you offer to them. Also, a completely optimized personal LinkedIn profile helps build trust with your potential leads as you look more professional & organized.
Pro Tip: I’d also suggest you put effort into writing a good bio & description. It’s how people will perceive you. Describe yourself properly without overexaggerating to leave a positive footprint.
Post Timely Content
Once your profile is all set, you need some quality content pieces & post them in a timely manner to get visibility & engagement. How will you do it? Let me explain.
Scheduling your posts can help you maintain brand consistency, which is crucial to building a consistent experience for your audience. When your followers/ connections expect you to post at certain times, they are highly likely to interact with your posts. So, posting your content consistently can help you increase engagement. Plus, you save a lot of time by automating the process of posting a post. You can just update your social media content calendar once a week or month, depending on your scheduling.
Pro Tip: You can use some online social media management tools to schedule your LinkedIn posts. Personally, I think Hootsuite is a great platform you can use to schedule your posts, even for free.
Join Groups Related to your Niche
A great way to generate leads from Linkedin & learn about market insights is by joining relevant groups in your niche. This way, you get informed about the latest market trends, which might help you achieve your lead generation goals. Since LinkedIn groups belong to a specific niche, you can find your potential leads there.
Join these groups & start having conversations with people. You’ll be surprised to know that what you know is little & there’s much more to explore. Connect with like-minded people from those groups & build a community of your own. Also, these groups contain industry experts & top content creators from whom you can find inspiration & build connections. If you get a chance to join a podcast or feature your product/ service in any Youtube video that content creators make, you will immensely benefit from it. So yes, networking is very important & LinkedIn is a great place to do that.
If you have a few bucks to spare, I highly recommend you use the LinkedIn Group Scraper to extract the details of the members from any LinkedIn group by scraping it. This tool will help you find & save key details of the group members, such as their names, emails, companies, etc. You can use these details to send them personalized emails, as you’ve already acquired their names. You can use any CRM tool or email-sending tool to do that.
You can also start posting content & also talk about your product or service in LinkedIn groups(if the group rules permit). Discover the industry-related pain points & figure out how you will address them in your content pieces.
Pro Tip: Be helpful & not salesy when approaching people on LinkedIn groups. It will increase your chances of them listening to your words. Then, you can take your conversation outside of those groups & who knows, some of those people might be interested in buying your product/ service.
Don’t Beat Around the Bush
Another great way to generate leads from LinkedIn & converting them to your clients is by having a great opening message. Having a convincing pitch can greatly impact peoples’ minds to connect with you & even be your customer.
Remember that generating leads is not just about getting a list of people’s emails, but it’s about converting them into your customers.
Pro Tip: Avoid writing long messages as most people won’t even read them. People usually open short opening messages that are straight to the point. So, don’t beat around the bush.
Follow Up on Existing Leads
When generating leads from LinkedIn, you need to make sure that you generate leads & also retain your current ones. Don’t forget about your existing leads in search of new ones. Reaching out to them from time to time can make your impression positive in their mind & also make it easier for them to trust you. This helps build trust & connection so that you gain customer loyalty, generating a lot of revenue for your business.
What’s great about this method is that you already have your list of leads; you just need to retarget them from time to time.
Pro Tip: You can even run customer retention campaigns to keep your existing leads. Although they are paid campaigns, your returns will supersede your expenditure.
Typically, it takes time to generate leads from LinkedIn. But, you’ll reap the benefits once you put some time & effort into it. Of course, with the strategies that I’ve mentioned above, you won’t be spending months to get results. I must mention that every business is unique & not all strategies might always work for everyone. It would be best to determine how you will incorporate these strategies into your business.
If you want to know more about such cool growth hack strategies, feel free to check out our Growth Marketing Blog page. You’ll find pretty cool growth hack articles, tips & tricks on how to grow your business & some crazy secrets that you probably didn’t know.