In this article, I’ll be talking about how to generate leads for marketing agency.
We all know how important it is for agencies to get leads. Getting quality leads can be quite a pesky task. And, without quality leads, your sales are going to suffer.
Now, there are many ways by which you can generate leads, such as via display ads, social media ads, offline events, SEO, content, etc. You’ll find tons of articles already on the internet. So, I wanted to share with you a badass technique, something new & unheard of.
This is why I’m sharing one ULTIMATE method to get top-notch leads that will skyrocket your business to the next level. This method is a bang for every buck you spend. But before I give you that, you need to understand who marketing agencies target as their customers.
Who are Marketing Agencies Primary Customers?
Typically, marketing agencies’ target audiences consist of businesses, corporations, non-profit organizations & other private agencies.
Almost always, their clients are B2B customers who hire these marketing/ad agencies to deliver tv ads, radio ads, online ads, out-of-home ads, ar ads, mobile marketing, etc., for their marketing campaigns.
Marketing agencies support businesses during the phases of marketing campaign strategy, design & implementation.
How to Generate Leads for Marketing Agency?
In this technique, we will use a growth marketing tool called the B2B Lead Search tool. I’m going to explain to you how you can generate tons of leads for your agency with an example.
Let’s assume you are working for your marketing agency & want to find pizza restaurant owners from any city to run their marketing campaigns. For this example, let’s consider pizza restaurants from New York. Now, how will you get the emails or phone numbers from a large number of pizza restaurants in New York?
The B2B Lead Search tool comes into the picture here. This tool scrapes Google Maps automatically & finds you a list of leads for your searched query. In this case, all the pizza restaurants in New York. Now, you can search for each pizza restaurant on Google to find their ‘if available’ data. But that’ll take you forever. Plus, this tool automatically does the job for you & saves the data on a CSV file.
I’ll now explain to you how this tool works in a step-by-step procedure.
Step 1: Signup to use the B2B Lead Search tool
Step 2: Start Lead Generation for B2B!
Once you are on the tool page, you need to enter the business type & the name of the city that you want to target. Now you can click on ‘Search for Business’ to start searching.
Example: As mentioned above, if you run a marketing agency that wants to reach out to pizza restaurants to extend your marketing services. Then, you can search for the term ‘pizza‘ in the Business column & New York in the City column. Then with this tool, you will get a list of pizza restaurants in your searched location i.e, New York. With this data, you can reach out to them with your proposal.
Note: Sometimes, you will find fewer businesses than the limit of 120 results. This happens due to fewer registered businesses matching your search’s category & location.
After a short while, you can refresh the page to get the results.
Once you click on the ‘View Results’ button, it will direct you to the results. You can download the results in a CSV file to store locally on your computer.
There you go. Your leads list is ready. You can use Lemlist to connect with the business you found through cold emails.
Features of the B2B Leads Search Tool:
- Find a list of relevant businesses
- The contact number of the found business
- Email address of the found business
- Website of the found business
- Complete address of the found business
- Bio of the found business
- Number of reviews of the found business
- Number of ratings of the found business
Frequently Asked Questions about B2B Leads Search Tool
What is the accuracy of the leads searched by using this tool?
All the details fetched by using this tool depend on the authenticity of the listing published on Google Maps. If the original entries are false/no longer operational, the result is fetched and displayed to you. All the emails received for the business are genuine & verified.
What information can be extracted about the businesses?
You can search for information about a business like its name, address, bio, website, phone number, email addresses associated with the business, number of ratings & overall rating.
How many leads/businesses can be found using the B2B Leads Search tool in one search?
The B2B Leads Search tool displays all the leads/businesses it can find matching the category & location. This tool does not have any limit on the number of businesses found.
Can you search for business leads from an entire country?
You can search for any city around the world. Currently, you can’t search for country-wide data in this tool. However, you can achieve the same by searching every city in a country. I know this may take time, but you’ll get your desired results.
Why Generate Leads with the B2B Leads Search Tool?
- Firstly, the B2B Leads Search tool simplifies the lead generation task with just a few easy steps.
- You save a lot of time than you’d spend manually searching for leads otherwise.
- This tool provides 100% verified emails only. Any invalid emails are not shown to ensure a quality experience for users.
- By using the B2B Lead Search tool, you can search for multiple businesses with different keywords in order to get more leads. E.g. if you are looking for ‘Cake Shops List’, then you can do multiple searches with similar keywords like confectionery, bakeshop, or pastry shop.
This is how to generate leads for marketing agency like a boss!😎
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