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How to Create, Setup & Install Facebook Pixel? Learn to setup Facebook pixel

So let’s put it out simply to setup Facebook Pixel, the basic idea behind Facebook pixel is to make most of your ads across Facebook and Instagram. You can track conversions, optimize ads, and build custom audiences and if that’s not enough, you can also create FB retargeting ads using Facebook Pixel.

Before we get into the whole process of setup and installation of Facebook pixel, do make sure you have a website for your business and you are also able to update the website’s code. With that said, let’s get into the setup and installation of the Facebook pixel.

LEARN HOW TO CREATE FACEBOOK PIXEL

Firstly, you will be required to create a pixel. Follow these steps to do so:

  1. Open Events Manager. Create Facebook pixel - Step 1 by Prospectss
  2. Click on the green plus icon or connect data sources.Create Facebook pixel - Step 2 by Prospectss
  3. Select Web and Click on connect.Create Facebook pixel - Step 3 by Prospectss
  4. Add your  Pixel Name and Click on create pixel.Create Facebook pixel - Step 4 by Prospectss
  5. Enter the website URL to check for easy setup options and click on continue.Create Facebook pixel - Step 5 by Prospectss

LEARN HOW TO INSTALL FACEBOOK PIXEL

Now, comes installation. There are three ways to install Facebook pixel to your website. you can follow whichever fits best your needs.

  •  Manually add pixel code to the website

  1. Go to Events Manager.Install Facebook pixel - Step 1 by Prospectss
  2. Select the pixel you want to set up.Install Facebook pixel - Step 2 by Prospectss
  3. Then click on continue pixel setup. Install Facebook pixel - Step 3 by Prospectss
  4. Select Install Code Manually option. Install Facebook pixel - Step 4 by Prospectss
  5. Click on copy code to copy the base code. Install Facebook pixel - Step 5 by Prospectss
  6. Paste the pixel code into the bottom of the header section just above the </head> tag. 
  7. Click on continue. Install Facebook pixel - Step 7 by Prospectss
  8. This is optional but you can turn on automatic advanced matching to verify the customer information that you want to send.Install Facebook pixel - Step 8 by Prospectss
  9. Click on Continue. Install Facebook pixel - Step 9 by Prospectss
  •  Use a partner integration

  1. Go to Events Manager.Partner Integration Setup Facebook pixel - Step 1 by Prospectss
  2. Select the pixel you want to set up.Partner Integration Setup Facebook pixel - Step 2 by Prospectss
  3. Then click on continue pixel setup. Partner Integration Setup Facebook pixel - Step 3 by Prospectss
  4. Select the Check for Partner option. Partner Integration Setup Facebook pixel - Step 4 by Prospectss
  5. Choose the partner. Partner Integration Setup Facebook pixel - Step 5 by Prospectss
  6. Now carefully follow the instructions on the screen.Partner Integration Setup Facebook pixel - Step 6 by Prospectss

There’s a possibility that you might not find your platform in the option, no worries, just use the other options to set up your Facebook pixel. 

  • Email Instructions

  1. Go to Events Manager.Email Instructions to Setup Facebook pixel - Step 1 by Prospectss
  2. Select the pixel you want to set up.Email Instructions to Setup Facebook pixel - Step 2 by Prospectss
  3. Then click on continue pixel setup. Email Instructions to Setup Facebook pixel - Step 3 by Prospectss
  4. Select the Email Instructions option. Email Instructions to Setup Facebook pixel - Step 4 by Prospectss
  5. Enter the email of the recipient. Email Instructions to Setup Facebook pixel - Step 5 by Prospectss
  6. Then click on the send option at the bottom of the page. Email Instructions to Setup Facebook pixel - Step 6 by Prospectss

This option is used when you can’t update the website code yourself. Facebook will send the code and instructions to the recipient to install it on your website. 

LEARN HOW TO SETUP FACEBOOK PIXEL

Now, after the installation process, it’s time to setup Facebook pixel.

  1. Click on Open Event Setup Tool.setup Facebook pixel - Step 1 by Prospectss
  2. Choose on your Facebook Pixel ID and click on settings.setup Facebook pixel - Step 2 by Prospectss
  3. Scroll down and click on Open Event Setup Tool.setup Facebook pixel - Step 3 by Prospectss
  4. Enter your website URL and click on Open Website. setup Facebook pixel - Step 4 by Prospectss
  5. You’ll be provided with a list of events. Confirm or Dismiss according to your choice.
  6. Click on Finish Setup to continue.

Now, you’re all set to use Facebook Pixel. Do make sure that the pixel is installed properly on your website and you are good to go!

Just a little tip for you, when creating an audience, all interest groups are not available by default. You can use this secret tool ‘Facebook Ads Hidden Interest Finder‘ to uncover hidden interest groups for your ads.

For any queries, comment below and I’ll try my best to resolve them for you. And for more such kick-ass info, go check out Prospectss blogs.

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