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How to Create, Setup & Install Facebook Pixel?

So let’s put it out simply, the basic idea behind Facebook pixel is to make most of your ads across Facebook and Instagram. You can track conversions, optimize ads, and build custom audiences and if that’s not enough, you can also create retargeting ads using Facebook Pixel.

Before we get into the whole process of setup and installation of Facebook pixel, do make sure you have a website for your business and you are also able to update the website’s code. With that said, let’s get into the setup and installation of the Facebook pixel.

LEARN HOW TO CREATE FACEBOOK PIXEL

Firstly, you will be required to create a pixel. Follow these steps to do so:

  1. Open Events Manager. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  2. Click on the green plus icon or connect data sources.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  3. Select Web and Click on connect.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  4. Add your  Pixel Name and Click on create pixel.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  5. Enter the website URL to check for easy setup options and click on continue.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel

LEARN HOW TO INSTALL FACEBOOK PIXEL

Now, comes installation. There are three ways to install Facebook pixel to your website. you can follow whichever fits best your needs.

  •  Manually add pixel code to the website

  1. Go to Events Manager.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  2. Select the pixel you want to set up.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  3. Then click on continue pixel setup. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  4. Select Install Code Manually option. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  5. Click on copy code to copy the base code. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  6. Paste the pixel code into the bottom of the header section just above the </head> tag. 
  7. Click on continue. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  8. This is optional but you can turn on automatic advanced matching to verify the customer information that you want to send.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  9. Click on Continue. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  •  Use a partner integration

  1. Go to Events Manager.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  2. Select the pixel you want to set up.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  3. Then click on continue pixel setup. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  4. Select the Check for Partner option. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  5. Choose the partner. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  6. Now carefully follow the instructions on the screen.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel

There’s a possibility that you might not find your platform in the option, no worries, just use the other options to set up your Facebook pixel. 

  • Email Instructions

  1. Go to Events Manager.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  2. Select the pixel you want to set up.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  3. Then click on continue pixel setup. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  4. Select the Email Instructions option. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  5. Enter the email of the recipient. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  6. Then click on the send option at the bottom of the page. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel

This option is used when you can’t update the website code yourself. Facebook will send the code and instructions to the recipient to install it on your website. 

LEARN HOW TO SETUP FACEBOOK PIXEL

Now, after the installation process, it’s time to setup Facebook pixel.

  1. Click on Open Event Setup Tool.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  2. Choose on your Facebook Pixel ID and click on settings.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  3. Scroll down and click on Open Event Setup Tool.How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  4. Enter your website URL and click on Open Website. How to Create, Setup & Install Facebook Pixel?, setup Facebook pixel
  5. You’ll be provided with a list of events. Confirm or Dismiss according to your choice.
  6. Click on Finish Setup to continue.

Now, you’re all set to use Facebook Pixel. Do make sure that the pixel is installed properly on your website and you are good to go!

Just a little tip for you, when creating an audience, all interest groups are not available by default. You can use this secret tool ‘Facebook Ads Hidden Interest Finder‘ to uncover hidden interest groups for your ads.

For any queries, comment below and I’ll try my best to resolve them for you. And for more such kick-ass info, go check out my blogs.

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