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How to Create Lead Generation Ads on Facebook

Facebook has been the number one choice for every advertiser & every right reason. It’s easy, cheap & gets the most laser-targeted leads (If used appropriately). Talking about leads, I’ll give a quick insight about the Lead Generation Ads on Facebook.
Lead Generation Ads on Facebook are the easiest way to reach your potential prospects & get a qualified lead for your business.
The question is what exactly are Facebook Lead Generation Ads?
You see, Facebook has this coolest thing to get you a qualified lead, i.e. Instant Forms. People just need to click on your ad & a form pops up with pre-filled info from their Facebook page which they can directly share with you. So, this makes it easier for them & reduces the chances of people exiting mid-way.

WHY CHOOSE FACEBOOK FOR LEAD GENERATION?
Lead Generation Ads on Facebook

So now you must be thinking why should you use Lead Generation Ads on Facebook? Here are a few reasons for that:

  • Pre-qualified Leads- The ads created on Facebook are highly targeted by the specified interests & demographics, so the lead is already qualified for your business.
  • Easy & Integrated Data Collection- Facebook provides the easiest way to integrate with your CRM. So, every time you get a lead from the platform, it can be easily synced with your CRM.
  • Mobile-Responsive- Most people access the platform through their mobiles. Lead Generation Ads on Facebook are fully optimized for mobiles. So it makes the process easier for people & reduces the drop-offs. 
  • Domestic Functionality- Every interaction with the ad happens on the platform itself. So the leads do not need to leave the page or get redirected to your website. This also reduces their chances of drop-offs.

SETUP LEAD GENERATION ADS ON FACEBOOK

Now that you know the benefits of Lead Generation Ads, let’s move forward to how to actually set up those Ads. I’ll take you step by step through the whole process of creating Lead Generation Ads on Facebook so bear with me.

  1. Go to Facebook Ads Manager.
  2. Click on Create and choose your Ad Objective as Lead
  3. Add Campaign details. You can also choose A/B Testing if needed & click on next. 
  4. In the Conversion section, select Instant Forms. Note that you can also select any other option according to your preferences. 
  5. In the Page section, select the page you want to run the ad for.
  6. Adjust your budget, placements & audience. (Tip: Choose Automated placements & let Facebook do its magic.)
  7. Under the Optimisation and delivery option, select your goal. If you want more leads select the leads option but if you want only high-quality leads, select the conversion leads option. Then, click on the Next button.
  8. In the identity, section, select the page you wish to run ads for.
  9. Now set up your ad according to your preferences, you can use an image, videos, or even carousels. 
  10. Add a headline, and description & do not forget to add a relevant CTA for your form.
  11. In the Question format, select Instant forms. You can also select any other option if you want. 
  12. Click on create form & add all the questions & specifications you want. You can add custom questions as you wish.
  13. Once your form is ready, click on publish option. But if you think you might need to change anything later, click on the Save Draft option. Note: You cannot change a form once you publish it.
  14. Complete your ad by adding other necessary info & once you are done click on the Publish option to publish your ad.

TIPS TO CREATE SUCCESSFUL LEAD-GENERATION ADS

Lead Generation Ads on Facebook
Lead Generation Ads on Facebook

 

And you’ve successfully set up a Lead Generation Ad for your Facebook page. So here I have some tips to create ads that bring out the most ROI.

  1. Make use of the Facebook Audience Insights tool- If you are unaware of this amazing tool on Facebook, you might be losing a lot of potential clients. Sort your audience using very specific criteria to target the right prospects. 
  2. Facebook Interests- Facebook often keeps the data of interests hidden. So, I’ve this killer tool to help you find hidden interests on Facebook. Here’s a tutorial on how to use it. Use this to create more targeted ads.
  3. Avoid Robotic Questions- Curate custom questions for your lead ads. Frame the question in a way to uncover your audience’s preferences. This also ensures that you are reaching the right people with the right information.
  4. Make Dynamic Ads for Lead Generation- Craft an ad based on your audience’s interests. Retarget these people or better quality lead generation. To know more about retargeting ads, check out my article on winning retargeting ads
  5. Add a CTA- Once the lead has completed the form, allow them to call or message your business right away to start a conversation.
  6. Create higher-intent forms- Adding features like review helps to get leads that have a higher interest in your product. 

DESIGN SPECIFICATIONS FOR LEAD GENERATION ADS ON FACEBOOK

While everything is important, don’t forget the design specification for the ad. I’ve listed them below, so abide by those & you are good to go.

Facebook Images:

  • Image size: 1,080 x 1,080 pixels
  • Aspect ratio: 1:1
  • File type: JPG or PNG
  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Facebook Videos:

  • File type: MP4 or MOV
  • Length: up to 15 seconds
  • Aspect ratio: 4:5
  • Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
  • Primary text: 125 characters
  • Headline: 40 characters

Instagram Images:

  • File type: JPG or PNG
  • Image size: 600 x 315 pixels/600 x 600 pixels/600 x 750 pixels
  • Aspect ratio: Landscape (1.91:1) / square (1:1)/vertical (4:5)
  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Instagram Videos:

  • Format: MP4 or MOV
  • Length: up to 15 seconds
  • Aspect ratio: 4:5
  • Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
  • Primary text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters
Lead Generation Ads on Facebook
Lead Generation Ads on Facebook

Now, that’s how you create Lead Generation Ads on Facebook.
That’s all from me!
And for more such kick-ass info, go check out my blogs. 

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