Like any other social network, LinkedIn relies on an algorithm to send users content. And like any other algorithm, it’s relying on a variety of factors for making those decisions.
You need to know those factors if you want your LinkedIn posts to be seen by the right people. How LinkedIn Algorithm Works
If you wanna know the platform’s magic formula works for you, read on.
What is LinkedIn Algorithm?
LinkedIn Algorithm is designed to make member’s feed more engaging. The algorithm improves people’s user experience based on their search history & previous content viewing.
For example, if you are a growth marketer & have searched for posts about growth hacking and marketing strategies. The algorithm will then recommend more similar content in the future.
But now, if you’ve never searched for or spent time on posts about art and nature. As a result, the algorithm will now consider such posts to be irrelevant to you and will filter them out of your feed. Also, LinkedIn Algorithm looks out for spammy posts & accounts to reduce their visibility & even block them
How Linkedin Algorithm Works in 2023?
Now getting to the details. First, we can divide this into two types for better understanding:
- LinkedIn Feed Algorithm
- LinkedIn Search Algorithm
LinkedIn Feed Algorithm
As the name says, this algorithm manages the member’s feed & decides which post to be shown or not. As well as when to show the posts to the members. LinkedIn Feed is the highway through which business gets connections, engagements & enhanced leads.
The feed is one of the most important features of LinkedIn because it’s where you see all of the updates from your connections. If you don’t have any connections, then you won’t be able to see any updates. The LinkedIn Feed Algorithm is an algorithm that decides which posts are displayed on your feed and which are not. This brings us to the algorithm’s second goal, which is to increase user engagement.
Users are more likely to use the network, re-share content & even spend on LinkedIn advertising if they see relevant information. The feed includes:
- Profile Updates: when someone changes their name, for example, or adds new professional information to their profile, it will appear in your feed.
- Status Updates: people can update their status on LinkedIn by clicking ‘Share’ below their profile photo. If someone shares a status update with more than one connection at once (for example, if they share it with you and 100 other people), then all 100 people will get the status update in their feed.
- Inbox Messages: if someone sends you an Inbox message, then that will appear in your feed as well.
How LinkedIn Feed Algorithm Works?
The algorithm behind the LinkedIn feed is a combination of an automated filter & a team of human curators. It’s designed to ensure that users are exposed to relevant content in their feeds while keeping out spam and other unwanted content.
LinkedIn’s feed algorithm works on the following main factors:
- Engagement: How much time readers spend on your post i.e. percentage of visits to the post divided by the total number of visits
- Relevance: How much your content relates to other users’ interests and connections and how relevant they find it.
- Quality: The quality of your posts and their length, short posts with little or no value will be downranked in favor of longer posts that have substance, especially if they are well-written.
- Frequency: How often you post. LinkedIn doesn’t want users bombarded with the same thing over & over again.
LinkedIn Search Algorithm
The LinkedIn Search Algorithm is a set of rules used by the platform to decide where and how your profile appears in search results. It works by looking at how people use LinkedIn, what they’re searching for and what they’re clicking on to deliver better results. This algorithm prioritizes relevance above recentness. Its purpose is to display posts of user’s interest rather than current posts.
As a result, LinkedIn can show articles, videos, job ads & other content that best matches what the user is looking for or is most likely to engage with.
How LinkedIn Search Algorithm Works?
LinkedIn uses this information to create a ranking system that determines the order in which your profile appears on its platform. This ranking system is based on many factors, including:
- Your Network Size: The number of connections you have on LinkedIn affects your ranking; the more connections you have, the higher up search results you appear.
- Your Activity: The more activity you have on LinkedIn (i.e., updated connections, applying for jobs, sharing posts), the higher up in search results you appear.
- What Other People Look At: If someone clicks on your profile after seeing it in their feed or through a friend’s post, then your ranking will go up because it means they were interested enough in what they saw to click through and explore further.
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