Growth Hacking Twitter is one of the best & the most affordable ways to grow your business. Growth hacking is a marketing strategy where you can use different tactics to yield fast & efficient results.
Many businesses are finding alternate platforms to Twitter for marketing their products in 2022. They’re not completely wrong – As there are a lot of growth opportunities on video content-driven platforms such as Instagram or TikTok. However, Twitter is still a great platform to market your business & I don’t want you to make the mistake of not leveraging it to promote your business.
Let’s quickly take a look at a few ways to growth hack Twitter to get business.
Know your Audience
Growth hacking Twitter can only be achieved if you already know your audience. Without knowing who you should target your marketing efforts to, it’s pointless to even have a marketing strategy. So, how will you know your audience? Well, you can use various Twitter analytics & lead generation tools to achieve that.
You can use Hootsuite or Twitter Analytics which are great platforms to learn about your engagement, growth, clicks, mentions, etc. I’d also suggest using the Twitter Follower Email Finder to get key data(email, location, full name, bio, company name, username, etc.) of the followers from any Twitter profile. You can use these data points to understand who your audiences are & create a list of leads by exporting the data in datasheets. You can use the data you get for your lead generation & outreach purposes. I’m assuming you are not familiar with the Twitter Follower Email Finder tool, so let’s understand how the tool works, shall we?
The Twitter Follower Email Finder is an extension tool & is very simple to use. You just need to go to any Twitter handle whose followers’ data you want to scrape > open the extension > click on the start scraping button. The tool will automatically scrape the data from that profile’s followers. The data will include (full name, Twitter username, Twitter profile URL, profile pic, following count, followers count, bio, email, location, etc.) As mentioned above, you can download the data in a CSV file & sort out the leads based on, let’s say, only those whose emails you found. Ideally, you should scrape about 10,000 or more followers from the profiles related to your niche to get more emails for outreach. You can quickly check the tutorial on how to scrape Twitter followers.
Since people who follow your competitors are highly likely interested in the same niche & might also be interested in buying your product/ service, you should tap into their minds & convert them to your followers & customers. Use this tool on your competitors’ profiles to scrape their followers & build a custom audience of your own. You can use this acquired custom audience in Twitter Ads to laser target a specific set of people. This way, you spend less & focus on the people who are most likely to purchase from you.
Use Images to Bypass the 280-Character Limit
Twitter has increased its Tweet character limit from 140 characters to 280 characters now- Which is great, but sometimes it still might be not enough. How will you effectively convey your messages in such circumstances?
Well, you can modify your content by adding some cool GIFs, images, infographics, short videos, etc. to properly convey your entire message to the users without being boring. You can add humor to your content or Tweets to engage users & keep them hooked on your feed.
Use Relevant Hashtags
Using hashtags in your Tweets can be a great way to increase your Tweet’s visibility. When you use relevant hashtags, the chances of people reading your Tweet increases & when many people engage with your Tweet by either liking, commenting or re-tweeting, it significantly boosts your engagement rate & relevance.
Put some time & effort into researching about the market & latest trends to know which keywords are trending for your niche. These keywords can be your hashtags too. Also, you can run a great hashtag campaign to make your own hashtag popular, eventually getting more clicks to your website. Just make sure to use a few most relevant hashtags & not overdo it.
Remember to Retweet
Growth hacking Twitter can also be boosted by Retweeting. Use analytical tools to keep track of your most engaged tweets from the past. You can retweet those tweets which you think are still relevant for your business. This increases your chances of ranking higher in the search results.
You can also retweet other people’s tweets to increase your followers & visibility. People appreciate you tweeting other peoples’ content which is helpful to them. It sends a message that you are not just posting content purely for your own benefit(sales) but for the betterment of the entire community.
I’d suggest you to follow the 80/20 rule. Basically, it means that you share 80% of your content & 20% of other peoples’ content out of your total content(Tweets).
Record Live Videos
Recording live videos about your products, product tutorials, company founder, interviews with influencers, etc. can be a great way to get more followers. People like it if you share exclusive content with them & I think you should definitely do that if possible. It also helps you build a community, trust & engagement by interacting in real-time with your followers from a live video.
To start a live video, simply tap the camera icon when you are about to compose a Tweet & swipe right to start a live video. You can also type in ‘What’s Happening?’ to include a Tweet along your video & tap ‘Go LIVE’ when you’re ready.
Super Quick Ways to Increase Engagement!
I’ll briefly discuss 3 super easy methods by which you can increase your Twitter engagement. Take a look!
Method 1: Ask Questions to your Followers
Asking questions to your followers can be a great way to increase engagement. However, it can be tricky as not many people like to answer questions that are too personal. So I suggest you keep them clear, concise & not too personal.
Method 2: Use Twitter Polls
Use the Twitter Polls feature to ask multiple-choice questions to your users. Twitter polls are anonymous, which is a great way to engage users without making them feel anxious. Anybody can participate in this fun activity.
Method 3: Contests & Giveaways
Another great way to gain rapid Twitter followers is by conducting contests & giveaways. Usually, when someone participates in a giveaway, it means that those people might also be interested in buying what you are selling. When participating, they typically have to enter some of their details, such as their names & emails, which will give you a pool of interested leads. You can reach out to them via email sender tools such as Mailjet, Sendinblue or Mailchimp. Make sure you have a great pitch to leave a positive impression on your audiences’ minds.
Growth hacking Twitter takes a bit more time than growing on Instagram or TikTok. However, you’ll see results much faster if you follow the techniques that I’ve mentioned in this blog. You may not see results in a day or two, but if you give it just a tad bit of time, you will definitely grow on Twitter & your business will gain momentum.
Check out our Growth Hacking Blog page to see more such exciting growth hacks. We’ve also got you tons of growth hacking tools, so make sure you check them out.