Let me tell you why I think you should leverage growth hacking LinkedIn tactics for your business. By growth hacking LinkedIn, you can create brand awareness, leads & promote your business without spending a truckload of money. It’s a great platform to engage & network with both; your consumers & businesses. So if you are a founder of a business/ startup, you definitely should use LinkedIn for promotional & networking activities.
Now, let me show you a few simple tactics to growth hack LinkedIn.
Optimizing your LinkedIn Profile Page⚙️
First & foremost, you need to optimize your LinkedIn profile. I’m saying this because it is essential that people get the right idea of who you are. Let’s check out a few ways to do that.
– Highlighting your skills is another way to show users how they can benefit from you/ your business.
– Write a compelling bio. Describe yourself properly & do not overexaggerate. It can help get attention & build trust with your users.
– Show off your previous projects & other works. People are more likely to do business with you if they know that you have previous experience & are capable of getting results for them.
I would also suggest you to update your profile’s cover photo based on any trending or significant event that’s going on in the world or in your niche. This will make you look trendy & interesting to your audience. For example, you can show your support to the LGBT community by changing your cover or profile photo to the pride flag during the month of June. By doing so, you will send a message of your inclusivity.
You should try filling in all the profile details that LinkedIn offers to make your profile complete.
Promote your Content✍️
LinkedIn can be a great way to drive traffic to your website. One of the ways to achieve that is by writing high-quality content & posting it on LinkedIn. Creating valuable posts, interlinking your content & maintaining a proper schedule can increase engagement & drive more attention to your LinkedIn page as well as your website.
A great way to make highly engaging content is by adding some cool visuals to your blogs & posts. Use videos, images, gifs, infographics, etc. to make your content appealing to the users. Also, research relevant keywords that are suitable to your business needs & incorporate them into your content. I suggest you to have a wide range of styles for your content. From long blogs to short punchlines, think of every aspect & scope for content promotion.
Use Popular Hashtags#️⃣
I think you should use the most trendy & relevant hashtags in your content pieces to gain maximum visibility. Using hashtags makes it easier for your content to be visible to those people who are searching for those keywords.
Also, creating a hashtag campaign can be really helpful to create or recreate a brand image, engage with users & gain lots of followers. Remember Coca-Cola’s #ShareACoke? This campaign gained a lot of traction by offering giftable personalized bottle labels. By the way, the brand still promotes this hashtag. Go to Google & search for some successful hashtag campaigns run by companies; they might inspire you.
Expand your Network🗣️
LinkedIn is a great place to build connections by networking with people in your niche. You can start by joining relevant groups & having conversations with the people in those groups. Generally, the people in those groups consist of potential customers, other businesses & industry experts in your niche. Having genuine conversations with these people is a great way to connect with people & learn more about your field. You might also learn a few market insights that you can use in your growth hacking strategy. Be active in those groups by posting your content & also interacting with other peoples’ posts.
Figure out which people you want to connect with & then send them connection requests. You can also send them personal messages to increase their chances of accepting your request.
Get Emails for Outreach📧
Growth hacking LinkedIn can be boosted by the number of quality emails you get. And a great way to do that is by using LinkedIn email-finding tools. I’ll talk about 2 great tools I’ve used to generate leads for outreach.
The first one is the LinkedIn Email Finder tool. This is an extension tool & is very easy to use. You simply have to download & pin the extension & go to any LinkedIn profile that you want to get the email of. This tool scrapes the profile & the associated company domain to get you a 100% verified professional email & phone number if available. You can check out a detailed LinkedIn Email Finder tutorial where I’ve explained how to use this tool.
The second tool is the LinkedIn Group Member Extractor. As the name suggests, this tool scrapes the data of the members from any LinkedIn group that you are a part of. The data consists of the members’ names, emails, designations & company names. You can use this information to figure out who you want to target & make a list of those prospects. Feel free to check out the detailed LinkedIn Group Member Extractor tutorial, where I’ve explained how to use this tool.
I really liked these tools as they provide us with verified emails only instead of the bad ones, so you save time in curating your list of emails.
Send Cold Pitches💬
I’ve explained how you can find the emails of the people that you want. Now, I’ll tell you how to use these emails to send your desired message. You can start by compiling all the emails that you want to send. Sending mass emails to everyone is difficult. You can use email sending tools such as Mailchimp & Sendinblue to send mass emails to people you want. You can even personalize these emails by addressing your prospects the way you want, making them more likely to respond to you.
You can also send them direct messages on LinkedIn by pitching them about your business. Just make sure you don’t have a long message, as people are highly unlikely to spend much time reading them. Keep your messages clear, short & direct.
Growth hacking LinkedIn is not as difficult as it may look. You just need to have a clear goal. Following the steps that I’ve mentioned in this article can help you do that. Of course, there are other ways to do that, but I’ve found this very helpful & easy to carry out. Feel free to check out more such simple growth hack blogs & let me know in the comment section if this article was helpful to you.
