Due to the ever-changing Instagram algorithm, many businesses feel left behind in their efforts to grow their business on the platform. What if I told you that growth hacking Instagram is actually not as difficult as it may seem to some people?-if done the right way, that is.
So, let me tell you a few really easy growth hacking Instagram tools & techniques that you can use to surge your business on Instagram.
Make your Profile Attractive🤩
You need to make your profile look legitimate & attractive to have a positive impression on people. Having one profile picture across all platforms helps. Because users don’t find it difficult to identify your profile when you have the same picture everywhere. Also, you can use various Instagram features to make your profile attractive. I’ve described those features below; check them out.
You can start by writing a good bio about your business. Mention your website link, contact info & some special features your business provides in the description. Make use of story highlights to add more flavor to your profile. You can also mention your most lucrative products in story highlights. Doing so will make those products sell even more when users find them. Link products in your stories/highlights to make navigating easier for users. You can set up a shop on your Instagram business account & add your product catalog.
Lastly, I’d also suggest you have uniformity & a set style to your posts to have a unique element to your profile. No person will stay on a profile that looks generic or boring.
Stand out from the rest of the world!
Know your Audience👥
You should never begin a marketing strategy without knowing to whom you are catering. Knowing your audience is very important as they are the ones who will buy your products & generate revenue for you.
One of the best things about Instagram is its Instagram Insights. You can learn more about your followers & performance with it. Also, you get to know some insights into your audience’s engagement with a specific post, video, reel, live video & story. You need to have your Instagram account as a business or creator to use Instagram Insights. Read more about it in the Instagram Insights article.
You can also use the Instagram Hashtag Scraper. With this tool, you will get the list of names of all the users who have used that hashtag along with their details. The details will include the username, full name, liked users, FB id, bio, phone number, email, etc. You can use this information to connect & outreach them via cold emails or the Instagram Auto Message Sender tool. I’ve talked more about outreaching leads further in this article.
Making Engaging Content⚡
Growth hacking Instagram is easier if you have good content to support your marketing strategy. For businesses, having great content should be a top priority. Interlinking your landing page with your content will generate a ton of web traffic for you. Just…don’t overdo it!
Keep your content easy to read so that everyone understands your message clearly. Talk about who you are as a company. Put some emotion into your content & you’ll see that people will read your content more often.
A great way to engage users with your content is by making it relatable. Don’t be robotic when creating content. Rather, make it memorable! You can even use a significant social event or a public holiday & curate your content around it. Doing so makes you look trendy & keeps you relevant in the market. Take a look at how Rolex celebrated Roger Federer’s iconic career using Instagram reels.
Also, don’t forget to check out your competitors’ blogs & other blogs related to your market niche to find inspiration. If you read more, you’ll learn more!
Giveaways will almost always drive you with a sudden rise in your followers. Typically, when someone has to participate in a giveaway, it means they might also be interested in buying what you are selling. When participating in giveaways, people have to enter some of their details, such as their names & emails. This will give you a massive pool of interested leads whom you can outreach.
Another way is that the participants must share your post, tag you & use your branded hashtag to enter your giveaway. When a lot of people do this, you get tons of views, making your profile rank higher on Instagram’s algorithm. It literally is one of the cheapest growth hacking Instagram techniques.
Pro Tip: I’d suggest you conduct a series of mini-giveaways. This gets you a lot of followers & also keeps them around. Also, participation can be a great way to engage users in fun activities & build a healthy relationship with your audience.
Partner with Micro-Influencers🤝
Onboarding Influencers can cost you lots of bucks. This is why I think you should go for micro-influencers. I understand that they might not have as big of a following as top influencers, but they still have a large number of followers. Also, they don’t charge you a hefty fee for promotions.
What I’ve seen is that people trust micro-influencers much more than the most popular influencers. So, you definitely can benefit by partnering with micro-influencers to promote your brand. This will gain you lots of traffic & also help you build brand awareness.
Check out your Competitors👀
You have competitors who are obviously trying to get the same audience that you are trying to get. So how will people differentiate which product is better- Yours or your competitors?
You need to be better than your competitors to increase the chances of people opting for your product or service. How will you achieve it? Let’s talk about it briefly.
You’ll need to research your competitors’ products, pricing & promotional activities. Check out who follows your competitors & think of new ways to tap into their minds. I’ll talk about a few tools that you can use to achieve that.
You can use the Instagram Post Scraper tool, which scrapes the key data(emails, names, FB id, bio, type of account, etc.) of people who have engaged in any Instagram post by either liking or commenting on it. You can use this tool to scrape any public post from your competitors or the top industry professionals in your niche.
Another great tool that I’ve personally used multiple times is the Instagram Follower Scraper. With this tool, you can scrape the followers’ data(emails, names, bio, usernames, etc.) from an Instagram profile. Just like the Instagram Post Scraper, you should use this tool to scrape your competitors or top industry professionals in your field so that you get to know who their audience is.
That’s not it; there are a few more growth hacking Instagram tools that I’ll be telling you about in a bit.
Use Relevant Hashtags#️⃣
Using relevant hashtags can get you a lot of organic traffic. So, you should start by doing some hashtag research. Hashtags are basically the keywords that people are searching for. How will you find out what hashtags people are searching for the most? Don’t worry. There are a couple of tools for that too. Let’s talk about each of them one by one.
You can start by using the Instagram Hashtag Generator to generate the most used hashtags for a specific keyword. This tool requires you to enter a keyword & in a short while, you will get a few top-used Instagram hashtags along with their last-hour post counts.
Reach Out to your Audience🚀
Once you’ve scraped all the details of your ideal prospects, you need to reach out to them & also follow up on them. You can use Sendinblue or Mailchimp to send mass emails to save time & effort. You also need to outreach them directly by sending them DMs on Instagram. I suggest you to use the Instagram Auto Message Sender tool to send mass custom automatic messages to the people you want. What I like about this tool is that you can personalize your messages the way you want & make them more personal to the users.
You can also follow people to increase the chances of people reading your messages & following you back. The Instagram Auto Follow/Unfollow tool makes it easier by automating the entire process of following people. You can use this tool so that you don’t have to break your fingers (quite literally!🤭) by manually going to profiles & following them one by one.
This is how you perform Growth Hacking Instagram by sending your prospects DMs & by following them.
My Ending Thoughts
Growth Hacking Instagram is a great way to attract more users to your website. I’ve talked about how you can upscale your business with Instagram by connecting with people, increasing organic traffic to your website & help make your brand trustworthy. Eventually, gaining tons of followers & generating lots of revenue for your business.
I’ve got more such exciting Growth Hack Blogs for you. Let me know in the comment section below if you found this article helpful.