Growth hacking Facebook should be an essential technique if you want to quickly scale up your business via promoting it on the platform. Facebook has over 2.91 billion active users monthly. It is also the most used social platform & if you are a business, you really should consider it an option to upscale your business.
Also, growth hacking is very cheap, yields quick results & you don’t have to spend tons of bucks to achieve your goals. What’s there to not like about it? Especially if you are a startup or a small growing business & don’t have a huge budget, you definitely should try growth hacking Facebook & increase your sales.
Let’s take a look at some of the easiest yet highly effective Facebook growth hack techniques.
Optimize Facebook Business Page
Growth hacking Facebook is much easier if you have a good business page to begin with. Your page is a direct platform where users can interact, engage & understand about your business. I think it’s best to fill in all the available details that Facebook offers to optimize your page. Making your profile as informative as possible is a great way to appeal trustworthy & professional to your audience. I’ll cover a few tips on optimising your Facebook business page.
Tip 1: Make use of the Latest Market Trends
You can optimize your Facebook Business Page by using the latest market trends or social trends. For example, you can use a custom profile or cover picture if a significant event is happening, such as St.Patrick’s day. Having a St.Patrick’s day themed profile a few days before the actual holiday would make your brand look trendy. You can promote your brand & products more by having exciting offers on such events. This will also help you increase your sales.
Tip 2: Building Customer Loyalty by being Genuine
I’d highly suggest you put out genuine information & avoid overexaggerating your product/ service if you want to build a long-lasting relationship with your audience & have a positive brand image. Adding a review & rating option can also help to convince users to opt for your business instead of your competitors. Of course, you must have a good product/ service to achieve that.
Tip3: Adding Custom Templates & Tabs to your Facebook Page
You can also feature your hottest/trendy or most used products as a showcase to make your products stand out. Add templates & tabs to your Facebook page. Elaborating on the same point, you can set up a shopping section to add your products along with their names, pricing & photos. Doing so will help you to easily tag your products in your videos or photos, so if any of your videos go viral, users can just click on your tagged product/ service, which will drive more traffic to your website & even drive sales. Feel free to check out how to manage tabs & templates for your Facebook page.
There are many other ways to optimize your profile & make it more customized as per your needs, your niche & what you think might be the best for your business.
Identify the Right Prospects
If you want to run a successful business, you need to know who your customers are & what they need. Understanding your target audience must be in the initial stages of any marketing strategy that you conduct.
You can use Facebook Insights to determine your target audience & their engagement rates. Facebook Insights also helps you understand your demographics, peoples’ lifestyles, interests & hobbies. You can use these data points to curate content that will appeal & attract these people.
You can also modify your content strategy & other marketing tactics based on what your audience wants. So yes, understanding your audience is very important- Afterall, they are the ones who will generate revenue for your business.
Try Different Types of Content
You’ve probably heard this a million times- Content is King! But why is that? For starters, your content is one of the primary sources of information to the users & also a platform from where you drive traffic & promote your business. Now, in order to achieve that, you need to have a good content strategy set in motion.
I suggest you incorporate different forms of content such as textual (blogs, articles), visual (images, videos, gifs), audio (podcasts, audiobooks), etc. Content is your first piece of information by which you can send messages to your audience & keep them informed about your upcoming sale or newly launched products. This also helps to increase brand awareness.
Interlinking your website or landing page to your content is a must to rank your website higher on the Google SERPs & also drive traffic to your website. I’d also suggest you to consume content produced by your competitors & industry experts to stay updated on the latest market trends.
Many people are consuming content on their mobile phones these days. You should definitely think about making content that is suitable not only for computers but also for mobile phones.
Pro Tip: When making content pieces for mobile phones, try to use more visuals & lesser texts. Strong punchlines with catchy images are perfect as people have less attention span to read long texts on mobile devices.
Join Facebook Groups
Facebook groups are a great way to connect with people who are related to your field. You can simply enter keywords or your niche on the Facebook search bar & select the groups option to get all the groups that are relevant to your search query. You can join these groups to connect with people & expand your network.
What’s great about joining these groups is that you can post your content (if the group admins permit) which can drive lots of visitors to your page & website. Also, engage with other people’s posts that you like to make your presence known.
There are lots of top professionals related to your industry in such groups from whom you can learn a few things which is great, PLUS you can even start a partnership with like-minded people. So, it’s really a good idea if you join Facebook groups related to your niche.
You can also join Facebook groups & use the Facebook Group Member Extractor tool to scrape the data from people in those groups. This tool provides you with key data such as users’ emails, names, locations, profile URLs, user IDs, companies, domains, etc. You can use these data points to curate a list of prospects you want to target & cater your growth hacking efforts towards. Find out how you can build a custom audience by scraping Facebook groups.
Using Facebook Live is a great way to connect & engage with users in real-time. You can give your users an authentic experience of your personality or brand’s. Your followers can enjoy behind-the-scenes, product tutorials, live QnAs, etc. which will help them build trust & loyalty towards you.
To start a live video, simply select the create post option & click on the ‘live video’ option & start broadcasting.
Run Facebook Ads
Facebook Ads are a great way to reach out to a lot of people. But first, you need to know to whom your ads should target. I’ve already talked about how important it is to know your audience before starting any marketing or growth hacking campaign. The same goes for running Facebook Ads.
But what if you want to start a campaign on Facebook & you are not sure about the right audience you want the campaign to reach? In that case, you can use the Facebook Ad Hidden Interest Finder, which will help you find hundreds of interests related to your niche that are not kept hidden by Facebook along with the size of the audience for that search.
You can use this information to target interests that can help you find the perfect ad interest for you to convert maximum people even with less competition from your competitors. To use this tool, you simply have to enter the niche/ keyword & find the hidden interest. After a short while, you’ll get the results which you can download in a CSV file on your computer. Check out this quick tutorial on how to use the Facebook Ad Hidden Interest Finder.
Boost your Posts
Boosting a post is simply paying money to promote that particular post to a larger audience. It is a great way to increase engagement. Once users start visiting & clicking on your post, you get more traffic to your page.
Ideally, you should boost one or a few of your existing posts that already had a good engagement in the past. This will boost those few posts even more, which will help you gain more visibility. Keep in mind that the boosted post should still be relevant; otherwise, what’s the point of boosting it?
Growth Hacking Facebook by running Giveaways
Growth hacking Facebook can be taken to the next level by hosting giveaways & other contests. When users apply for giveaways & other such contests, they are required to enter details such as their name, email, phone number, etc. Generally speaking, these people are often interested in using your product or service; hence they apply to the giveaways. You can target these people & outreach to them by the contact information you’ve acquired.
Also, this helps to increase trust, customer loyalty & user engagement by conducting such fun activities.
Facebook Outreach Tools
I’ve previously discussed how you can growth hack Facebook to generate leads. Now, let me tell you how can you outreach to those leads. I’ll be talking about 2 tools that you can use to automatically outreach to the people you want.
The first one is the Facebook Auto Message Sender tool which automatically sends custom messages to the people you want. Rather than sending one-by-one messages to your audience, use this tool to save time & effort. You can even personalize the messages by addressing your prospects by their names. Find out how to do that in this super quick tutorial.
The second tool is the Facebook Auto Friend Request Sender, which allows you to send automatic friend requests in bulk to the people you want. This is a great way to make your presence known to your prospects by automatically sending them friend requests & then connecting with them via messages. Check out this tutorial on how to send auto friend requests on Facebook.
Growth hacking Facebook can be achieved by using these techniques. Of course, there are other ways by which you can scale up your business via Facebook, but I think these are some of the easiest & super effective tactics. I’ve got you more such growth hack blogs that might help you expand your network & get business.