In today’s world, there are tons of ways to reach customers – TV, print, podcasts, billboards & a bunch of other digital channels & creative tactics. It’s like the wild west of advertising out there!
But the good news is, our data shows that social media advertising is actually pretty effective.
A solid 26% of social media users say they’re more likely to buy products they see advertised on their feeds.
Clearly, adverts aren’t the only way for consumers to discover brands, but if you’ve built your strategy around social media advertising it’s crucial to get it right.
Using social media for marketing is super effective because people spend more than 2.5 hours on social platforms every day. That means you have a golden opportunity to reach your target customers for almost three hours every day. Even if you’re a B2B business, you can still benefit from social media marketing. Almost all brands, around 90% have adopted social media marketing to increase their brand awareness.
How does Social Media Advertising deliver results?
So, if you want your business to thrive, it’s crucial to have a solid social media advertising strategy. We’ll dive into why it’s so essential in the next few paragraphs.
1. Better Brand Recognition
You know what they say, people love to stick with the brands they already know & trust. They might go for brand-name products instead of lesser-known ones for various reasons. Maybe they’ve had a good experience with that brand before, or they just want to feel like they belong to a certain group.
So, it’s essential to make your brand stand out & get noticed by potential customers. One way to do this is by leveraging social media advertising to build your brand recognition. With social media, you can reach a wider audience & encourage your followers to share your content, which can further increase your brand’s visibility.
2. Improves the Organic Traffic as well
While social media ads may not have a direct impact on your search engine presence, they can still be incredibly useful in generating inbound traffic & building links to your site.
When a social media user clicks on your ad and visits your website, it sends a signal to search engines like Google that your content is valuable & worthy of being ranked higher in search results. Over time, this increased visibility can lead to more traffic to your site, which can ultimately lead to more conversions & business growth.
3. Helps in Understanding your Audience
By analyzing the performance of your social media ads, you can gain valuable insights into your audience’s interests & preferences, as well as the latest trends in your industry.
This information can help you understand what resonates with your target audience, including the types of images, language, or deals that capture their attention & drive sales.
Using these insights, you can strategically allocate your marketing budget to achieve maximum engagement at a relatively low cost. This allows you to optimize your ad campaigns. Focusing on the tactics that are most effective in reaching & converting your target audience.
4. Improving Retention & Upselling
When you’re on social media, there are billions of people out there! So, you’re bound to catch someone’s attention & impress them enough to buy what you’re selling.
5. Track ROI
Social media advertising provides marketers with a powerful tool to track the return on investment (ROI) of their marketing campaigns. Platforms like Facebook’s Ads Manager allow you to quickly analyze the performance of your budget, including return on ads spent, cost per website purchase & cost per lead.
This feature is a game-changer for advertisers because it enables them to monitor the effectiveness of their ad spend, scale successful campaigns & cut underperforming ones.
if you’re looking to grow your business through lead generation, outreach & other marketing techniques then Get Onboard! with Prospectss #1 Killer Growth Marketing Tools.