Marketing has been a growing field & with the upcoming digital marketing things just rocket up. So, if you are new to this field or want to be up to date with the current trends in marketing.
Then here, is a blog that explains 80 marketing terms to keep you ahead of your competitors.
While if you are into Lead Generation, Data enrichment & Automated Outreach, then you must check out Prospectss for User-Friendly & Fast Growth marketing tools.
Table of Content
Marketing Terms: General
1. Inbound Marketing
Inbound marketing is a method of marketing for producing valuable content that adapts to the requirements of your target audiences & encourages long-term customer relationships. The basic idea is that your customers are your customers because you provide them with solutions to their problems. This is what inbound marketing is all about providing the solutions that your potential customers are searching for.
2. Outbound Marketing
Outbound marketing refers to a type of marketing where a company publishes the conversation & sends its message out to the audience. Outbound marketing is related to the traditional forms of marketing & advertising such as TV commercials, print advertisements like newspaper ads, magazine ads, flyers, brochures, catalogs, etc., seminars, sales calls & emails.
3. Growth Marketing
Growth Marketing is the process of designing, experimenting & working with innovative tools to optimize & improve the results in the business. If you want to increase certain lagging metrics of your company, growth marketing is a method you can utilize to achieve that.
4. Niche Marketing
Niche marketing is defined as channeling all marketing efforts toward one specific portion of the population. There is one essential thing to understand that niche does not exist. But it is created for applying smart marketing strategies & identifying the customers as per demand.
5. Omnichannel Marketing
Omnichannel marketing is the flawless combination of branding & messaging in both online & offline touchpoints as the lead goes through the sales funnel. This type of marketing helps in a more efficient customer experience. Omnichannel marketing takes a customer-centric view of marketing strategy.
6. Email Marketing
Email marketing is the act of outreaching the target audience by sending sales messages. In simple words, every email sent to a potential lead or customer can be considered email marketing. It includes sending advertisements, requesting business, or soliciting sales. Email marketing strategies seek to accomplish three basic objectives, to build loyalty, trust & brand awareness.
7. Drip Marketing
Drip marketing is a strategy used by marketers where a regular flow of marketing content is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeated exposure to its recipients of the products & services. Drip marketing includes the use of various sources, such as email, newsletters & social media like LinkedIn etc, to deliver a regular flow of content to prospective customers or buyers.
8. Product Marketing
Product marketing managers can also be involved in defining & sizing target markets along with other business stakeholders such as business development & sales as well as technical functions such as product management. Other critical responsibilities include positioning and sales enablement.
9. Immersive Marketing
Immersion marketing is a process when a brand or product or company publishes for the marketing, advertising & public relations team or agents to work dedicatedly toward delivering the same brand image across multiple distribution channels.
10. Contextual Marketing
Contextual marketing is a strategy to display ads on social media to users based on their searched keywords or recent online activity. It is relevant on websites & other media. Contextual marketing consists of automated programs to decide which ads will attract the target audience.
11. Conversational Marketing
Conversational Marketing is a type of marketing related to connecting with website visitors & converting leads through conversation. This type of inbound marketing puts an emphasis on interactions with the shopper, not simply one-way communication by the brand. Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible.
12. Customer Marketing
Customer Marketing focuses on promoting & analyzing current customer experiences to improve growth & retention. Successful customer marketing is based on properly dividing your audience, effectively engaging with customers & maintaining a customer feedback program.
13. Sales Enablement
Sales Enablement is the repetitive process of providing your company’s sales team with the resources that they require to close more deals. These resources can include content, tools, knowledge & information to increase the sale of your products to customers.
Marketing Terms: Metrics
14. Key Performance Indicator (KPI)
Key performance indicators (KPI) refer to a set of quantifiable dimensions used to check a company’s overall performance in the long term. KPIs specifically help determine a company’s strategic, financial & functional achievements, especially compared to those of other businesses within the same sector.
15. Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) can be defined as the monetary value of a customer, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is a crucial concept in that it encourages firms to shift their focus from monthly profits to the long-term health of their customer relationships.
16. Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a term referring to managing the relationship with their customers throughout the journey of a buyer. The aim of CRM marketing is to improve & adapt to optimize customer relationships, in order to improve customer loyalty, retention, revenue growth & customer lifetime value.
17. Customer Acquisition
Customer Acquisition refers to bringing in new customers or influencing people to buy your products rather than going to your competitors. It is a process used to bring consumers down the sales funnel from brand awareness to buying decisions.
18. Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is the amount of money a business spends to get a new customer. CAC is calculated by adding the expenditures related to converting leads into customers & dividing that amount by the number of people who became customers.
19. Customer Retention Rate (CRR)
Customer retention rate (CRR) measures the number of customers a company retains over a given period of time. It is expressed in terms of the percentage of a company’s existing customers who bought or subscribed to the products repeatedly within that time frame.
20. Sales Volume Variance
Sales Volume Variance is the amount of difference between Actual sales & Budgeted sales of the product over a period of time. So, sales volume variance is the difference between Actual sales & Estimated sales multiplied by the standard unit cost of the product in a particular period of time.
21. Churn Rate
Churn rate also called the rate of attrition or customer churn, is the rate at which customers do not buy or subscribe to your product again. Basically, means losing a customer. It is generally expressed as the percentage of service subscribers who stop their subscriptions within a given time period. For a business to expand, its growth rate i.e. new customers acquired must exceed its churn rate.
22. Conversion Rate
Conversion rate refers to the percentage of customers or users who have completed the desired task of the company. Conversion rates are calculated by taking into account the total number of leads who convert, dividing it by the overall size of the audience.
For example, you have advertised your product on Youtube & which reaches an audience of 10,000 users. Out of those 10,000 people, a total of 500 users have clicked on the ad. Then your conversion rate is 5%.
23. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of enriching your website to boost lead generation. CRO is achieved through content improvement, split testing & workflow improvements. Conversion rate optimization results in qualified lead generation, improve revenue generation & decrease acquisition costs.
24. Content Management System (CMS)
Content Management System (CMS) is software that allows users to develop & manage a website without having to code it from zero or without any knowledge of code at all. Through a CMS, you can create, manage, modify & publish content in a user-friendly interface.
Marketing Terms: Lead Funnel
25. Marketing Operations
Marketing Operations is referred to overseeing an organization’s marketing program, campaign tactics & long-term strategic planning. Other than this, some functions include technology & performance statement along with reporting & data analytics.
26. Sales Operations
Sales Operations is the process that helps sales teams enhance overall performance, achieve targets faster & engage in smoother sales processes. Senior leaders & sales managers can leverage sales operations teams to synthesize data about the sales experience in order to make it more effective.
27. Services Operations
Services Operations are related to the transfer of all or part of the day-to-day system management responsibility for a customer’s IT infrastructure. This can include services to manage & implement business continuation processes & the management of technology assets.
28. Lead Generation Website
Lead Generation Website is considered when a site is designed to convert visitors into leads by provoking their curiosity in your business & then getting their contact details. The objective of a lead generation website is to increase the number of quality leads for your business.
29. Lead Flow
Lead Flow is the journey of your leads through the sales funnel. It is meant to guide your leads through every level of the way until they are converted to the customer. There should be a proper flow to the way you manage your leads so that you can stay organized & compatible.
30. Lead Nurturing
When a company forms relationships with potential buyers, even though they are not presently looking to buy your product or service is termed Lead Nurturing. Lead nurturing is aimed to raise a company’s profile from the potential buyer’s perspective. Thus making it more likely that the client will go with the company’s product or service when it is time to buy. Lead nurturing is one part of the more extensive marketing process.
31. Top of the Funnel (ToF)
Top-of-the-funnel marketing process obtains a company’s new website traffic & leads. Here the people get aware of the brand & the products provided by the company. ToF marketing enables to capture of the attention of people who aren’t ready to buy today but who may be customers in the future. This is the first stage in creating sales prospects for the business.
32. Middle of the Funnel (MoF)
Middle-of-the-funnel refers to marketing activities that are done to bring the products & services with the visitors’ problems & needs. Leads who are in the MoF are already in contact with the company for nurturing. From the user’s point of view, this is basically the evaluation stage where people do research to find products per their needs & interests.
33. Bottom of the Funnel (BoF)
Bottom-of-the-funnel refers to the marketing stage of the conversion of qualified leads into customers of the company’s product or service. BoF is the stage where the company influences the lead to take an action and close the sale.
34. Qualified Lead
A Qualified lead is a lead generated by the marketing & with them being fit to buy the product & an opportunity to make a sale. A Lead goes through various criteria to be termed a Qualified Lead.
35. Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are leads that have interacted with the marketing team & have shown interest. However, MQL is not yet ready for sales & needs to be nurtured further.
There is a line drawn by the company especially when the marketing & sales team decides which leads to being considered Marketing Qualified. Such qualified leads are handled by the marketing team.
36. Sales Accepted Lead (SAL)
Sales Accepted Lead (SAL) is a marketing qualified lead (MQL) that is nurtured by the marketing team & ready to send to the sales team. When a prospect shows all the positive signs to become a customer. As per the journey in the sales funnel, MQL should go through the SAL stage before becoming a SQL.
37. Sales Qualified Lead (SQL)
Sales Qualified Leads (SQL) are leads with a better possibility of converting into a customer. SQL is a lead that has shown interest to buy & has met certain criteria that makes them more qualified than MQL & SAL.
Hot Marketing Terms
38. Brand Awareness
Brand Awareness is a marketing term that describes the capacity of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.
39. Demand Generation
A data-driven marketing strategy that is focused on driving the attention & interest of the audience in the company’s products & services is the purpose of demand generation. Along with its aim is of developing long-term customer engagement. Demand generation includes lead capture, lead nurturing & pipeline acceleration.
40. Landing Page
Landing Page is a precise page on the company’s website that collects a visitor’s contact information in exchange for some content or product, like an ebook. This contact information is collected using a lead generation form where visitors enter details like their name, email & other information for lead generation.
41. A/B Split Testing
A/B testing is a user-experience research procedure. A/B tests consist of a statistical experiment with two variants, A & B. A/B testing is a way to compare two versions of a single variable, like a landing page by testing a subject’s response to sample A against sample B. Based on various comparison parameters, it is determined which of the two samples is more effective.
42. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of enhancing the quality & quantity of website traffic in search engines. SEO targets organic or natural traffic rather than direct traffic or paid traffic. Unpaid traffic may develop from different kinds of searches, including image search, video search, news search & industry-specific vertical search engines.
Keywords can be said to that word or phrase in the content of your web pages that matches the words & phrases users are searching for in search engines as near as possible. The concept is to speak the same language as users when they make their search queries so you rank higher in their organic search results based on relevancy.
44. Keyword Research
The process of exploring & analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose is termed Keyword Research. Often for search engine optimization (SEO) or digital marketing, Keyword research can uncover queries to target, the number of people searching it, their ranking difficulty & more.
45. Paid Search
Paid search is a marketing technique where companies pay to advertise & promote their product or service on a search engine or website. They pay the website each time it displays their ad or each time a user clicks their ad, also known as pay per click.
46. Cost Per Mille (CPM)
Cost per mille (CPM), also called Cost per thousand, is a marketing term used to denote the price of 1,000 advertisement impressions on a single web page. If a website publisher charges $1.00 CPM, that means an advertiser must pay $1.00 for every 1,000 impressions of its ad.
47. Call-to-Action (CTA)
Call To Action (CTA) is a button in a webpage, appealing to act to the audience created to provoke an immediate response. Usually using an imperative verb such as call now, check out or download now. Other types of calls to action might provide customers with strong reasons for buying instantly such as an offer that is only available for a limited time or a special deal usually accompanied by a time limitation.
48. Pay-Per-Click (PPC)
Pay-per-click (PPC) is a marketing method that advertisers place ads on the platform & pay the host of the platform when their ad is clicked every time. The aim of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.
49. Return on Investment (ROI)
Return on Investment (ROI) is a performance measure used to the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI helps to directly measure the amount of return on a particular investment, relative to the investment’s cost.
50. Revenue Performance Management
Revenue Performance Management (RPM) is an approach for managing a company’s revenue generation actions. It is designed to help organizations optimize their revenue-related decision-making & execution to drive sustainable & profitable growth.
51. Data Scraping
Data scraping is a term used for a system where software or API extracts data from a particular database or program. Data scraping provides results for a variety of uses like lead generation or outreach & automates aspects of data aggregation.
52. Net Revenue Retention (NRR)
Net Revenue Retention (NRR) describes the percentage of earned revenue from returning or regular customers. NRR helps in indicating business growth potential. Monthly Revenue Retention (MRR) shows total revenue by dividing all active subscriptions for a month.
53. Net Promoter Score (NPS)
Net Promoter Score (NPS) is a customer research metric that is based on a survey question asking customers to rate the likelihood that they would recommend a company, product, or service to other people. Generally, it is seen to range between 0-10.
54. Minimum Viable Product (MVP)
Minimum Viable Product (MVP) is a term used when a new product is introduced in the market with basic features. But the product has got enough attention from the customers. MVP is targeted to analyze the response of the consumers & then launch the final product in the market after getting sufficient feedback from the product’s initial users.
55. Digital Customer Experience (DCX)
Digital Customer Experience (DCX) is the detailed range of online relations between buyers & companies. DCX contains not only your website but also includes other touchpoints such as social media, mobile apps & other options.
Rather than separating your website’s UI, or advertising’s click through rate, it measures customer satisfaction as a review of all of these at once.
56. Product Led Growth (PLG)
Product Led Growth (PLG) is a process where the company positions its product as the main component of business including customer acquisition, activation, retention & scalable expansion.
Freemium is a type of marketing scheme that presents the basic features of a product to the consumers free of cost & charges a premium for advanced features. A company using a freemium model provides basic services on a complimentary offer as a free trial for the user, while also offering more features at a premium.
58. Digital Analytics
The process of collecting & analyzing product data from multiple digital references to discuss & develop product & marketing methods is termed Digital Analytics. Companies of all sizes can use digital analytics for various purposes, like targeting niche clients, reducing churn & increasing the value of existing customers.
59. On-Site SEO
On-Site SEO or On-Page SEO is the process of optimizing web pages to rank higher in search engines for keywords to increase organic or free traffic to your website. It involves aligning the web page with key elements like titles, headings & content as well as search intent with a specific set of keywords.
60. Off-Site SEO
Off-Site SEO or Off-Page SEO is working on the SEO techniques that take place apart from your website touchpoints. For off-site SEO you can get backlinks, social media marketing & even write a guest post. Off-site SEO is great for websites that do not have many regular updates on the websites.
61. Customer Onboarding
Customer Onboarding is the process that cultivates new users & customers are made familiarized & comfortable with the products. A good customer onboarding campaign involves step-by-step tutorials, helpful guidance & support.
Chatbot or as some calls it Chatterbot is a software application used to conduct an online chat conversation via text or text-to-speech. This is done in a way of providing a direct contact facility to the customers with a human agent of the company. A chatbot is a type of software that help customers by automating conversations & interacting with them through messaging platforms.
Clickbait is a text or a thumbnail link that is designed to attract attention & tempt users to follow that link & read or video the online content. This can be typically deceptive, sensationalized, or otherwise misleading. The aim of Clickbait is to exploit the curiosity gap, providing just enough information to make readers of news websites curious. But this should not enough to satisfy their curiosity & makes them click through to the linked content.
64. Social Proof
Social Proof is a psychological & social concept in which people copy the actions of their peers & influencers in an attempt to undertake behavior in a given situation. Social proof in a marketing context is the perspective that other people have purchased & found value in a product provided by a company. Social proof can be of many types some of them includes case studies, customer testimonials, customer lists & product reviews.
65. Marketing Metrics
Marketing Metrics are ways to quantify the company’s performance. These are crucial marketing measurement tools for measuring a marketing campaign’s effectiveness. The most suitable marketing metrics may vary greatly from one campaign to another, but in general, they gauge the effects of your marketing campaign on audience actions.
The right marketing metrics to measure will be the ones that ultimately help marketers optimize their present campaigns & strategize for future campaigns.
66. Cold Calling
Cold Calling is termed as outreaching a potential customer who had no previous conversations with the salesperson. Cold calling one form can be telemarketing, which is one of the oldest & most ordinary forms of marketing that a company uses.
67. Cold Email
Cold Email can be said to be an unrequested email that is sent to prospects without previous contact. Cold emailing is a subpart of email marketing & it differs from transactional & warm emailing. Cold email is not spamming. However, if certain practices are not followed, then they may be counted as spam by spam filters or reported by the recipients.
Cold email is a personalized, one-to-one message targeted at a targeted audience.
68. Retargeting Ads
Retargeting Ads allow your business to show targeted ads to the users who visited your website & did not complete any desired activity like purchasing or subscribing to the product, filling in a contact form, downloading a file, etc. In simple words, Retargeting ads are a thing as an online method of converting regular window shoppers into buyers.
69. Marketing Automation
Marketing Automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization & personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers & save time.
70. Organic Traffic
In Web search engines, organic search results are query results that are calculated strictly algorithmically and are not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay-per-click advertisements, shopping results, or other results where the search engine is paid either for showing the result or for clicks on the result.
Backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be for example a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.
72. Lead Magnet
Lead Magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details. For example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters & free consultations. Marketers use lead magnets to create sales leads. The marketers attempt to convert the leads into paying customers of a product or service, or they may market unrelated offerings to the sales leads.
73. Affinity Marketing
Affinity Marketing is a type of marketing that involves a mutually beneficial partnership between two brands. It is sometimes also called co-marketing, co-branding, or partnership marketing.
In affinity marketing, a business teams up with another related brand to offer products, services, or other benefits to its target audiences. This marketing carries the branding of both businesses and puts each one in front of a whole new market. This helps each business increase brand awareness and grow its customer base.
74. Email Filters
Software that analyzes all the incoming emails to find spam & phishing emails & automatically moves those emails to a separate folder. Most major email providers have spam filters built in that move questionable emails to a Junk or Spam folder. Sometimes, these folders have a setting enabled that automatically deletes all emails in this folder after a specified period.
Spam emails are usually more of an annoyance because they’re trying to sell you a product or persuade you into taking some type of action like donating to a cause.
75. Catch-all Emails
Catch-all email is an account that takes all the emails sent to any invalid email addresses of the domain. When set up, the emails sent to any email address related to the domain will not be bounced back. Even the email addresses to the non-existing or invalid email addresses of the domain will be delivered to the catch-all account arrangement. Catch-all also helps in preventing any important emails to the domain from bouncing back.
It may be difficult to understand so let’s take an example: if an email is addressed to [email protected] instead of [email protected], the email will not get bounced. It will be delivered to the catch-all inbox.
76. Bounce Rate
Bounce rate is an internet marketing term used in web traffic analysis to calculate the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request.
It represents the percentage of visitors that came to the site, then left or backed out rather than resuming to check out other pages within the same site. Bounce Rate is calculated by counting the number of single-page visits & dividing that by the total visits. It is then represented as a percentage of total visits.
Bounce rate (%) = Visits that enter only a single page / Total visits to a website
77. Soft Bounce
Soft Bounce in email marketing is referred to when an email gets to the recipient’s mail server but bounces back undelivered before. A soft bounce is a temporary deliverability issue. When the recipient’s name is verified & correct, but the email may be denied because the mailbox is full, server issue, or other reasons.
78. Hard Bounce
Hard Bounce as per email marketing is a term used when an email is not delivered & is returned to the sender because the recipient’s address is invalid or incorrect. A hard bounce is a permanent deliverability issue, that occurs because of the absence of a domain name or because the recipient is anonymous.
Blacklist is a dynamic list that identifies IP addresses or domains that are known to send spam emails. Blacklist is used by institutions like internet service providers, mailbox providers & anti-spam agents to prevent spam from coming into their servers. Anyone can find their IP addresses or domains on one or more blacklists depending on the amount & quality of the emails & lists they have mailed to.
80. Social Selling
Social Selling is where the marketing & sales team works on developing relationships with the leads as part of the sales growth. Social selling can be done both online or offline, But present social networks like LinkedIn, Twitter, & Slack are trending. Some of the social selling strategies can be providing relevant content, interacting with leads & customers, branding & social listening feedback.
And here we come to the end, These marketing terms are something that is being used & will be there in the future. Hope you find something new to learn from this blog.
If you are willing to know more such brilliant stuff, then check out the Blog for Growth Hacking & Marketing.