When you are a small business & just starting to get customers, budget can be an issue. But that does not have to limit your growth. Established corps have gigantic resources, but you can still thrive if you have the right ideas for your business.
In this article, I’ll discuss 8 Jaw-Dropping marketing tips that every small business can benefit from.
8 Powerful Marketing Tips to Grow Your Business
1. Create SEO Optimized Content
The first step to take when starting a business is to make content online. Content helps your business get the crucial visibility that you dearly need.
I highly suggest you create blogs, social media posts, videos, etc. Make fun & engaging content pieces related to your product/service, tutorial videos & other industry-related topics.
Invest in an SEO & keyword research tool like Ubersuggest or SemRush to get keywords & content insights. These tools give you keyword ideas, overview, content ideas, backlink opportunities, which websites are similar to your searched website, rank tracking & many other SEO-related ideas.
You can craft your content based on the most relevant keywords in your niche, keeping users’ search intent in mind. This way, you’ll drive traffic to your website by making content that is SEO optimized.
2. Launch your Business Online
Imagine you’ve just made your business website live. How many people would know? Not many, right? So, for a huge amount of people to know that your business exists, you need to vocalize it.
You can launch your business on various community-based product launch websites such as ProductHunt. Since tons of professionals are already on ProductHunt, it’s a great platform for any B2B business to thrive & gain some initial boost that your website desperately needs.
Also, platforms like ProductHunt help you connect with many industry professionals so that you can learn various market insights. So, you should definitely consider launching your product/service on ProductHunt.
3. Collaborate with Micro-Influencers
Having a social media presence can make a gigantic difference for your business. One of the best ways to do that is by collaborating with influencers.
Online influencers have a huge social media following that you can use to promote your business/products. If you ask me, smaller businesses should opt for micro-influencers. They will be better for you than going for bigger influencers. Because of obvious reasons, they won’t charge as high as top influencers in the market.
Don’t have the wrong idea in assuming that micro-influencers don’t have a huge following-THEY DO! Also, I’ve noticed that most of the top influencers largely follow the trends that micro-influencers start. So, collaborating with micro-influencers is one of the best marketing tips that I think you MUST try!
4. Work on Growth via Social Media
About 72% of adults in the US use social media. Social media platforms like Facebook, Twitter, Snapchat, Instagram, etc, are largely popular for businesses to build brand awareness & bolster relationships with clients.
With social media platforms, you can easily communicate with your clients. This means smaller businesses are not limited to buying any paid chat subscriptions anymore. Atleast, till they start to generate revenue.
You can also consider running paid ads to 10x your visibility & drive traffic to your business. Fix a daily expenditure amount, so you don’t spend too much capital on it. Combine that with good creatives & you are good to go!
5. Start Emailing
Email marketing is one of the best marketing tips I could ever think of. For any business to flourish, an email marketing strategy must be implemented. Pushing your message via email is one of the best ways to reach out to your audience.
Having a list of emails from your target customers will also help you in your product launch. An email list helps you to create a buzz & gather the most amount of attention to your upcoming product or event launch.
You can use email services such as Mailjet or Sendinblue to push your emails to the right audience with the right message.
6. Find Guest Blogging Opportunities
Writing guest posts for different websites is one of the best marketing tips you can leverage as a smaller business. This will help you add those much-needed backlinks to your website or landing page without spending cash on it. Thus, increasing your web traffic.
I highly suggest you use the Guest Post Finder tool for hunting top guest post opportunities for your topic or niche. For example, if you have a website based on the niche ‘Digital Marketing Service,’ simply enter ‘Digital Marketing’ & get a list of websites accepting guest posts.
7. Offer Free Webinar
A webinar enables target customers to enroll in a brief online course that you are hosting. These 30- to 1-hour-long courses allow you to share advice and answer questions about a subject that is relevant to your business. This approach can increase your credibility in your industry & present you with possible leads and sales prospects.
You can use emails, social media posts, paid ads, etc., to promote your webinar session.
8. Automate your Growth
Lastly, I’d like to tell you to try growing your business with Growth Hacking. Growth hacking/marketing will get you tons of leads quickly. You can easily nurture them & even outreach to them via various outreach tools.
Growth marketing tools are usually very affordable so that even smaller businesses can drive sales & grow their business. These growth marketing tools automate your entire lead gen & outreach process, saving you crucial time & other resources.
These are the 8 Powerful marketing tips I’d like every small business to try. They definitely work wonders for every business!
Head over to our growth marketing blog page for more such amazing tips & other marketing/sales-related content. We’ve got tons of articles to help your business thrive.
