Writing a cold sales email that converts is an art. Not many people know where to begin & where to end. This is why I’ve come up with this list of 7 sales email best practices you MUST try to quadruple your conversions.
A good sales email will help you build a positive brand image, get known in your market & ultimately generate revenue. So, let’s find out what are these sales email best practices & convert leads into your customers.
7 Sales Email Best Practices
Boost your email marketing game by understanding these 7 badass sales email techniques.
1. Know your Audience
Knowing who you need to send your emails to is the first step to building an email list. What’s the point of writing a great sales email if you don’t know whom it should go to or what message people would like to read?
If you want to write more effective emails, you need to research & find your target audience, their interests, psyche, preferences, pain points, etc. When you do these things, you can address them properly in your sales email.
2. Have an Enticing Subject Line
Your subject line is the first thing your target audience will see. Which is why you must give it a deep thought. Come up with a subject line that you think users will click.
Avoid writing generic subject lines. They are dull, boring & quite lazy.
Some clickable opening lines can be:
- I see that we both…
- Something big is coming…
- Did you notice that…
3. Personalize your Emails
Many emails get skipped by people when they aren’t personalized. Generic emails are no longer effective. People don’t want to feel like Joe Shmoe-someone among many who receive that email.
Many cross-platform integration & emailing programs are available that can do the task for you. You don’t need to manually fill in the names of each prospect. Don’t be lazy; use your prospects’ first or last names. Personalize it to ensure that recipients don’t ignore your email.
4. It’s Okay to be Informal
A successful sales email aims to close deals- basically, maximize your conversions. Making them conversational is, in my opinion, the greatest approach to creating sales emails. People don’t like to feel unimportant by receiving the same basic email as everyone else. Although not all firms will benefit from informal email communication, I believe that for the majority of businesses today, it is the best course of action.
5. Offer Value
Giving something worthwhile to your prospects at no charge is one of the finest methods to compose a strong sales email. I would advise you to go with a nice, valuable piece of content that discusses your business or a free, downloadable e-book. You might also discuss how you have helped firms generate money in the past. This will push them to believe what you are saying.
A good value proposition is something along these lines,’ We’ve helped insurance agencies to increase their ROI by 300% in the last 3 months.’
6. Keep it Short & Crisp
Having a badass subject line & people opening your email does not guarantee conversions. If you want your sales email to be successful, you need to keep your body copy simple, short & clear. Don’t overcomplicate your message by giving too much information.
After a warm opening, come straight to the point. Do NOT beat around the bush!
7. Always Include a CTA
Always…I repeat, ALWAYS end your sales email with a clear call-to-action(CTA). After all, it will be your CTA that motivates your leads to take action.
You would naturally want your leads to take action when you present them with information rather than merely reading your email and going on to other tasks. This is why it’s crucial to always add a CTA at the conclusion of the body copy of your emails.
Also, ensure you have ONE CTA instead of two or more. You don’t want your users to get confused between choosing multiple options.
This is my list of 7 sales email best practices if you want to have a great conversion rate. I hope you’ve learned something from this blog.
For more such articles, feel free to check out our growth marketing blog page. We’ve covered a wide range of topics, so see you there!