Are you looking for different ways to improve your marketing skills? In this article, I’ve talked about the 7 most effective marketing tactics that have proven to be of the highest value time & time again.
Make sure you understand these marketing tactics & use them to gain that extra bit of lead gen & sales. Although you may not need every tactic mentioned in your immediate marketing process, you may look for ways to include them in future marketing campaigns.
Before we jump right into it, firstly, I want to tell you the difference between marketing strategies & marketing tactics. I think many people don’t really understand these two concepts’ differences.
Difference between Marketing Strategies vs Marketing Tactics
We often use marketing tactics & marketing strategies interchangeably in our lingo. Although their goal is the same, a thin line separates these two concepts.
A marketing strategy is a carefully crafted plan of action & combined methods that help businesses achieve their marketing objective. While marketing tactics are different individual steps taken in order to achieve marketing goals.
Simply put, marketing tactics help a business carry out its marketing strategy effectively. They work like a supplement to your entire marketing strategy.
Now that you’ve understood the difference between marketing strategies & marketing tactics, let’s find out the 7 most effective marketing tactics that will do wonders for your business!
7 Hottest Marketing Tactics That Work!
1. Upsell your Products
Upselling is when a business encourages customers to buy a higher-end product model than they initially intended to purchase.
Have you ever heard the famous line,’ Would you be interested in supersizing your order?’ Well, that’s an example of selling a bit more premium version of typically the same product type.
You obviously want people to buy higher-end products, right? Then this is one of those marketing tactics that help you to achieve that. Also, there’s a high chance that your customers might not know that a higher-end version of the same product exists. In that case, your recommendation to purchase a higher-end version will be better suited for their needs.
For example, when a customer intends to buy a bottom-tier laptop, you can offer them a premium laptop(no, I’m not saying Macbook is better🤭. This also helps you to increase your average order value & benefit your customers at the same time.
2. Promote via Social Media
No one can deny that social media marketing is one of the best marketing tactics a business can implement. Millions of people are active on popular platforms like TikTok, Youtube, Facebook, Twitter, Instagram, LinkedIn, etc., daily. I think you definitely MUST use social media platforms to promote your business.
I also would emphasize that not all social media platforms might suit your business. So do some research to determine which social media platforms to focus upon.
Building your presence on social media will yield you a great deal of profit.
3. Run PPC Ads
Pay-per-click or PPC ads are paid online marketing tactics where you pay every time a user clicks on one of your display ads.
In this marketing model, you have to bid on relevant keywords best suited for your business. So, when someone searches for those keywords, your content/ad appears on Google & similar search engines. You can use keyword research tools such as Ubersuggest, Ahrefs, etc.
This method s best for putting your brand in front of people & gain traction on your website. Thus, encouraging more sales & ROI.
4. Email
Sending emails to your existing pool of leads & also to newer potential leads is one of the best marketing tactics you should be doing. Craft your emails with attractive subject lines & compose a compelling message. Just make sure your emails are crisp & not too long. People often don’t read long messages & skip them.
You can acquire emails of your leads via various methods. I’d suggest you use 2 tools here.
- Find Emails: Use this tool to find emails of people from organizations of your competitors or your overall niche. This tool works if you have peoples’ names & their company names where they work at.
- B2B Leads Search: Use this tool to find emails & other key details of any businesses online. This is a great b2b tool when you want to find emails of businesses to collaborate or partner with.
You can use online email-sending services such as Sendinblue or Mailchimp to send customized emails to a huge pool of leads.
5. Livestream
Livestream is one of those marketing tactics that help you have a chat with your audience live. In this tactic, you broadcast your content on social media platforms to a live audience. This will help you to engage with your users a lot more & nurture them to become your paying customers further.
In your streams, you can talk about your newly launched products, and your partnerships or show them tutorials on how to use your products/services. Hiring influencers can also benefit you by attracting tons of eyes to your business since they have a huge following.
Livestreaming surging right now & I think you can definitely benefit from it if used wisely.
6. Gamification
Gamification is a marketing tactic that uses design elements from games to attract customers. Simply put, gamification uses various game-playing techniques in your content to promote your business.
Games are highly entertaining & people get hooked on games. You can create quizzes, contests, riddles, scoring points & leveling up on your website activity or app activity, etc.
Gamification educates customers, helps them be more loyal to your brand & increases user engagement. There are many benefits to this marketing tactic.
7. Growth Hack Tools
Lastly, I’d like to talk about including growth hack tools in your marketing tactics. Growth hack tools help you generate leads, extract their data, automate your outreach process & do much more.
This is a very cost-effective tactic to acquire & retain customers. Without overspending, you get very high-quality data of leads that you can use by carefully integrating into various marketing tactics.
Growth hacking makes your business gain traction in a jiffy!💨
The purpose of making this list of the 7 most effective marketing tactics was to help you in whatever way I can to achieve your marketing objectives. Some of these marketing tactics might be more useful to you than others. While some may be useful in the future. Do your research, understand your market & what you provide to benefit from this list fully.
