Typically a startup would want their business to flourish in the shortest time period. This is why I’d suggest using growth hacks for startups. They yield results at a much faster rate than traditional marketing strategies & also are super cost-effective.
I’ve got 7 effective growth hacks that startups & other businesses can use to skyrocket their sales. But before that, let’s understand what growth hacking actually is.
What is Growth Hacking?
Growth hacking uses a wide range of low-cost digital marketing techniques to boost a company’s exposure, sales & active user base. Compared to traditional marketing, growth hacking uses fewer resources while producing incredibly effective outcomes at a much faster rate. Additionally, they won’t break the bank, which is fantastic, especially for little firms.
Now that you’ve got the gist of growth hacking. Let’s find out 7 super easy growth hacks for startups.
7 Easy Growth Hacks for Startups
1. Test Different Pricing Methods
For your product/service to have maximum sales, you need to understand where in the market you stand. If your product’s price dwarves its useability, no one will buy it. Similarly, if you undersell your product, you lose out on making more money.
So to overcome that, you need to test out different pricing models. Doing so will help you understand which pricing model drives you the most users. Carefully analyze your pricing position, market segment, product capabilities & also your competitors’ pricing models. This will help you devise the best pricing model suitable for your business.
Consider changing pricing models in the initial stages of your product’s launch rather than later.
2. Run a Hashtag Campaign
Hashtags are great if you want to gain visibility quickly. I think running a Hashtag campaign is one of the best growth hacks for startups or any business for that matter. Use Hashtag Generator tools to find the most relevant hashtags related to your niche & run a campaign around it.
Coca-Cola’s hashtag campaign ‘#ShareACoke‘ is one of my favorites. With this campaign, coke offered personalized bottle labels so that customers could gift Coca-Cola to their friends.
Since they are a giant company, they collaborated with celebrities such as Selena Gomez & Ryan Seacrest. This further promoted their already popular brand.
Whenever people come across your hashtag, you drive traffic & increase engagement. Thus you rank higher in any online platform or search engine’s rankings.
Remember that your keywords can be hashtags too!
3. Interact with your Niche’s Online Community
Businesses frequently fail to realize the incredible potential for growth when consumers advocate their brand. Social networking sites may be a terrific tool for advertising a business.
You should definitely attend online events related to your niche. You will learn a great deal at these events about the industry, growth hacking ideas, tools to use & other crucial things that can help your business succeed. Join or host social media groups & podcasts to gain knowledge from the top experts in your profession. This enables you to network and market your goods or services to a larger audience.
For instance, you might start asking people who are relevant to your industry or product to join a Facebook group you’ve created. Keeping your group available to new members will provide you access to a larger audience that you can target. Work to create a lively online community. You must yourself need to be active in those groups to achieve that. Additionally, having a few moderators & a set of rules to abide by will keep your group free of spam.
Tell enticing tales about your brand to delight customers!
4. Go Viral
I suggest you put some work into a viral marketing strategy. This way, you could greatly expand your audience. Viral marketing doesn’t involve any specific steps. Marketers just for their advertising effort to go viral. However, you may use a few techniques to make your campaign go viral.
According to my research, the best way to create viral content is to have some trendy theme or humor in your content. People tend to share such content with their friends & family. And these people further share it with their friends & family creating a chain reaction. That’s a way to make a content piece go viral.
There’s a potential in this growth hack strategy that you should definitely think about.
5. Scrape Yellow Pages(Works only for US businesses)
If you are living in the US, you are in luck. I’ve got you a badass growth hack that will find tons of businesses in your niche by scraping the Yellow Pages website.
For this, you’ll need to use the Yellow Pages Scraper tool. The tool has a very simple interface. All you need to do is enter any business niche along with the city name you want to scrape details of. Then set the limit of the businesses you want to scrape & simply click on the search for businesses button.
You can quickly learn how to use the Yellow Pages Scraper tool to discover businesses for lead generation & outreach purposes.
This tool will find you the key information of the scraped businesses, such as their websites, emails, phone numbers, address, etc. Isn’t this a really handy tool?
You could email & also call your target prospects!
6. Listen to your Existing Audience
When marketing, many businesses tend to neglect their existing customer base. Don’t make that mistake!
Have a communication channel with your existing customers, as they can provide you with feedback. Since they’re familiar with your product/service, they know what are the pros & cons of it.
You can use team management platforms like Trello to communicate effectively with your team & your customers.
Value your customers’ feedback!
7. Automation is the Key to Growth
Lastly, I’d like to discuss using growth marketing(hacking) tools in your growth hack techniques. Growth hacking tools will help you in your lead generation, lead nurture & even outreach process. With these tools, you can simplify your tasks by automating the entire growth hacking process.
I highly suggest you check out Prospectss, a subscription-based growth marketing toolkit. Trusted by 48K+ marketing professionals, they have various tools in their arsenal for you to benefit from.
Try these super easy yet highly effective growth hacks for startups. Well, every business can benefit from these, so try to incorporate these techniques in your marketing strategy to boost your sales quickly.
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