In order for marketers to scale up their businesses, they try various marketing techniques. In this modern era of marketing, everyone is looking for faster results. Traditional marketing definitely works, but it usually takes time. So, if a marketer wants to upscale their business to grow faster, they must incorporate a few growth hack techniques in their marketing strategy.
In this article, I’ll tell you 5 mind-blowing growth hack techniques that you can use to surge your lead generation & 10x your ROI. Before we jump right into it, let’s understand what growth hacking is.
What is Growth Hacking?
Growth hacking uses various cost-effective digital marketing tactics that help a business grow & retain an active user base, sell its products & gain exposure. Growth hacking requires very few resources but yields super effective results without emptying your pockets.
Now that you know what growth hacking primarily is, let’s find out 5 growth hack techniques you MUST try!
Top 5 Growth Hack Techniques to Try!
Take a look at the mentioned growth hack techniques to generate tons of revenue for your business.
1. Have a Pre Launch Email List
Email marketing still remains one of the most effective growth hack techniques to find leads & conversions. As a marketer, you must work on building an email list as it allows you to outreach to your audience & deliver your message effectively. Also, having an email list helps you to build hype for your upcoming product or event launch.
Consider warming up your existing emails so that you don’t get limited to only a few emails at the launch time. Warming up emails will greatly reduce your bounce rate.
You can use email services such as Mailjet or Sendinblue to push your emails to the right audience with the right message.
2. Launch on Product Hunt
Launching your product on Product Hunt & other similar platforms is extremely important for people to know about your product. Every week new startups & other businesses get launched. If people don’t know that your business has launched will limit your market reach. Thus, making people aware of your business’s existence is extremely important.
Find out how to get upvotes on Product Hunt to rank #1 on Product Hunt’s featured page. This way, you have maximum visibility for your business.
3. Create a Community on Social Media platforms
Businesses often overlook how crazy their business can prosper when customers promote their brand. Social media platforms can be a great way to promote your business.
I’d highly suggest you attend online community events related to your niche. These events can be a great place for you to learn market insights, growth hacking strategies, tools & other important aspects to make your business prosper. Host or join podcasts & groups on social media platforms to learn from the best people in your field. It helps you to build connections & promote your product/service to a wider audience.
Example: You can create a Facebook group related to your niche or product & start inviting relevant people to join your group. I’d also suggest you keep your group open to join, which will get you a wide audience to target. Strive to build an active community of people. For that, you yourself need to be active. Also, having a few moderators & set of rules to follow will keep your group healthy & spam-free.
Delight customers by telling compelling stories about your brand.
4. Have an Aggressive Content Marketing Strategy
Having a robust content marketing strategy in place helps your audience to understand your business. Not only that, but content marketing also helps you gain a fresh audience. I think you should always have a content marketing strategy in place to attract your target audience.
You can start by making product demos, tutorials & informative blogs, social media posts & videos about your product or service. Create shareable content so that it’s easily shared in your community. I’ve already talked about using social media groups to build a community. You can share your content pieces on those groups for more visibility.
Think about how you can create an impact with words- adding emotion, value & proper hooks are a few great ways to add to your content.
Putting a content strategy in place takes some effort but not much capital. So, it’s a great way even for small businesses to put themselves out there in the marketplace.
5. Try Growth Hack Tools
Lastly, I’d like to discuss using growth marketing(hacking) tools in your growth hack techniques. Growth hacking tools will help you in your lead generation, lead nurture & even outreach process. With these tools, you can simplify your tasks by automating the process.
I highly suggest you check out Prospectss, a subscription-based growth marketing toolkit. Trusted by 48K+ marketing professionals, they have various tools in their arsenal for you to benefit from.
Summary
- Growth hack techniques help you to upscale your business & increase your revenue.
- Having a pre-launch email list enables you to hype up your launch & gain more eyes.
- Launch your product on Product Hunt & similar platforms to gain maximum visibility.
- Create social media community to build a loyal customer base & learn market insight from industry leaders.
- Plan your content strategy.
- Use growth hack tools to automate your business growth by generating leads & outreaching them at a faster rate.
Feel free to head to our Growth Marketing Blog page for more such information-packed articles. We regularly post articles on lead generation, growth marketing, sales & much more!
